Finding time to keep that blog of ours going is, it turns out, probably the biggest fear that most of us have about blogging. That’s what Denise Wakeman explored recently in her post titled “What’s Your Biggest Fear About Blogging?”
Blogging is a key component in any successful on-line business but, as the poll she cites illustrates … time fears get in the way of making the most of this powerful tool. As Denise says, referring to the 42% of us who were stymied by time worries: “Once again, the “I don’t have time to blog” issue rears its ugly head.
So, how to address this perennial issue? We each have 24 hours in our day, and many different tasks and priorities clamoring for our time. If you don’t want time fears to keep you and your blog silently stuck, here are 3 time tips to help you get yourself to hit that “Publish” button and keep your information flowing!
- Set yourself a doable goal to start. Don’t tell yourself that you are going to blog every day if that isn’t realistic for you. Maybe start with a goal of publishing once a week, and see how it goes. Start small and succeed! You can then expand on your goal, once you have created a solid base for yourself. If you set the bar too high and don’t make it, you are just reinforcing your fears about time and blogging. You’ll get discouraged, lose confidence … and you’ll lose momentum. That’s NOT the outcome that you are looking for!
- Keep reminding yourself of the very real (and very large) benefits of blogging. Denise includes an excellent list in her post, where she notes that: ”A business blog is a marketing tool that works for your 24/7. The time you invest in creating content is worth every minute as it is attracting new readers (leads) to your site via the search engines.” You might try creating your own, personal list of blogging benefits as a reminder and added motivation. Tack it to the wall near your computer, and look at it when you are stuck!
- Write your posts in batches and produce “extra” when you have the time. When you are on a roll, it’s important to make the most of that time! I find it is often easier to write a series of posts in a sitting, than to create them one-at-a-time. I also like to stay a few posts ahead, so that if something unexpected comes up and usurps my blogging time, I have some posts in reserve that I can use. It’s also a good idea to keep a list of ideas that are percolating. Or you can start some draft posts and then leave them for a bit. You’ll be surprised at how your ideas can take shape, even when you are not directly working on them. The key is to capture your creative bursts when they come, and have them available for finalizing when you find the time.