You Need to Know How Online Events Show Off Your Valuable Expertise

By , The Results Lady, Social Media and Online Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

You are trying everything to get people to know who you are. You have an expertise, but it seems like no one is paying attention. Online events are the perfect way to showcase your expertise…even if you think you don’t have any.

Seriously, everyone is an expert in something; but if you’re breaking into a new niche, or simply trying to “up level” your brand, then an online event can be the perfect launch pad. Here’s why it works so well.

Invite Your Dream Guests

It’s true what they say about surrounding yourself with greatness. When you associate with others who are just a bit ahead of you in the entrepreneurial game, they will bring you up by association.

Pull off a successful online event, and you’ll find your inbox flooded with offers for interviews, speaking engagements, and JV partnerships, and all because you had the courage and forethought to put together a stellar event. So don’t be afraid to approach those “big” names.

Repackage and Repurpose Your Online Events

Don’t let your big event fade into the background as soon as it’s over. Instead, turn the recordings into evergreen products that will continue to showcase you as the go-to person in your niche.

Consider bundling the recordings with transcripts and selling them as one-off products. You could also turn the transcripts into Kindle books, or use the audios in a stand-alone training program. If you have a coaching client who struggles with a particular task, share the relevant recording with her, then offer to answer questions after she’s watched it.

The point is, use and reuse this content everywhere you can, and it will continue to help you grow your business for years.

Blow Your Own Horn

Blog guest posting, podcast interviews, and the speaker’s circuit…these are all fantastic ways to leverage a successful online event to show off your expertise. Because you’ve pulled off your virtual event (with a minimum of hitches) and had the backing of some heavy hitters in your niche, you’re in a great position to turn that “fame” into more opportunities.

Make the most out of your hard work by including the information on your:

  • About page
  • Speaker page
  • Press page
  • LinkedIn bio

And don’t forget to stay in touch with your speakers so you can make the most of those connections too.

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, Entrepreneur.com and Forbes.com. She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit http://DecisiveMinds.com

© Copyright 2017 Michele A Scism

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