Not Sure What To Write About? How To Make Blogging Simple

By , Text Only Admin

Solo-E Certified Solo Entrepreneur Expert

TextOnly'Admin - Text Only Admin

You are excited to connect with your tribe and put your best work out in the world so that you can make an impact.

You want to inspire your reader.

You want to teach.

Or maybe you just want to show up consistently so that your reader starts to know, like and trust you.

So, you sit down, with all of your gusto and….(insert tire screeching noise)…nothing.

You take a deep breath and then go to Facebook for “inspiration”.

Three days later, you come back up for air and realize that you still don’t have your content together and you are so tired of thinking about your blog post that you decide to come back to it later.

The only problem? Later doesn’t happen.

And that isn’t how you run a business. If you have a hobby, go ahead and write a blog post whenever you feel like it. If you have a business, you have people – potential customers – relying on your brilliance and your commitment to show up.

[Disclaimer: I help my clients choose the best methods of marketing that fit their business and their personality so when I write this, I’m assuming that blogging is a good marketing strategy for you and that it aligns with your personality, business goals, and client needs.]

Frameworks, structures and systems will actually give you the freedom and clarity you are looking for.

Sounds backwards, I know. But it’s true.

At it’s most basic sense, a system is something that makes your life easier. It takes the thinking out of the equation.

For example, your blog writing system could be 6 steps:

  • Brainstorm a list of possible topics for 10 minutes. Put on a blindfold and point to one.
  • Decide on your end goal: how do you want your reader to feel, be, or do as a result of this post?
  • Play around with headline ideas for 10 minutes. (Check out this fun headline tool.)
  • Write a super crappy first draft that’s between 400 and 800 words.
  • Treat yourself to a good cup of coffee.
  • Revise, edit, and make sure it’s easy to read (i.e. skim)

When you have a system, or a “way this works”, your life becomes instantly easier. You’ll also no longer dread doing certain activities and you’ll find that you actually have more than enough creative energy to focus on the important things (i.e. the actual content of said blog post).

Key take away: If you do anything more than once, that’s awesome because you can create a system that’ll save you time, energy, and those oh-so-precious brain cells.

What’s your process for creating content?

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