It’s a well-known fact that these days your prospective clients don’t ask if you have a brochure anymore, they ask if you have a website. If you’re a savvy 21st Century entrepreneur you can probably readily answer that question with an enthusiastic “yes” and give them your website url. But you aren’t always standing in front of a prospect and they may not always find you by searching for you online because most of your prospects have no idea that you even exist yet.
So it is absolutely necessary, in addition to the many online marketing activities that you do, that you also turn to tried and true marketing strategies OFF-line; that is, marketing done everywhere except ON-line in order to drive traffic to your website…
The Internet has certainly made it easy to start an online business. It provides quick and easy ways to reach lots of people in a short amount of time. You can know, sometimes almost instantly, whether a promotion you’re doing is working or not and can change midstream and try something else if you like. Hell, you can start a brand new business overnight if you want to.
Many of us have come to believe that every person on the planet is sitting in front of a computer 24/7 eagerly awaiting our latest missive or promotion. And nothing could be further from the truth.
Many of us believe that if we can just come up with the right combination of key words that everyone out there who would be a potential buyer will find us simply by doing a Google search. And nothing could be further from the truth.
You actually need a combination of marketing activities — both on- and offline — to drive traffic to your website. I’m talking about offline things such as business cards, brochures, newsletters, postcards, advertising specialties, greeting cards, books, and other printed materials, along with other activities like networking, speaking, public relations, publicity, referrals and word-of-mouth, workshops and seminars, planning and research, and sampling, just to name a few.
Reaching out to our clients and prospects in a variety of ways just makes good business sense. Unfortunately, in the culture of “free” that is so pervasive on the ’net, too many business owners want to rely soley on the kind of marketing that doesn’t cost them anything or at the least, close to nothing. Just remember that old saw, “you get what you pay for.”© Copyright 2010 Marty Marsh