Out of Office Emails Suck… Usually

By , Follow-Up & Stay-In-Touch Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

Normally, I find those “out-of-office” emails that people send when they are, well, out of their office, very annoying. I know they serve a purpose for communicating a vital message to those that need it, but sometimes I think people use those messages to basically say “I’m busier than you are and I don’t have time for you right now.”

I usually get that impression when I ALWAYS get a message back from the same people saying they are “out of the office” every single time I send them an email. Are these people NEVER in their office??

Now, I do understand that some folks use that message as a way to make sure that the sender of an email who is expecting a reply, doesn’t think they are just being ignored, and when used that way, I think that’s a good idea.

For instance, Pharice Brown over at Pharice Brown & Associates does this nicely.

If you send Pharice an email you get an out of office response with a twist.

For starters, her subject line says: While we process your request, read our don’t miss opportunity.

The email then lets you know you can expect to hear back from them within 48-hours and then gives you an alternative way to contact them if you need to reach them immediately — a phone number. How novel.

But Pharice’s message goes one step further and this is what I think makes her messages special and done like a true, thinking-out-of-the-box guerrilla marketer…

She promotes something! It could be a charitable event that they are involved in or one of their products or services.

I think these are excellent ideas — from her subject line to the phone number for emergency use to the promotion of an event, product or service.

If you are going to use an out-of-office email to respond to your emails, then take a lesson from Pharice.

The only thing I might change is some of the wording in her subject line. Instead of saying “read our” I might change that to something like “check out”. Seems like less work to me than reading, but hey, that’s just me.

Marty Marsh believes that your successful business is the catalyst for creating massive positive change in the world. To that end, he specializes in helping you, the entrepreneurial change-agent, to attract your perfect clients and to grow your business quickly and with ease so you have the resources to truly make a difference in the lives of the people you serve. For more business development and marketing strategies for staying in touch with your ideal prospects, visit http://martymarsh.com

© Copyright 2011 Marty Marsh

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