Promote Yourself With a Social Media Press Release That Rocks!

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

Press releases are a great way to drive traffic to your website and generate buzz around your business.  If the release is well-written and newsworthy,  it is easy to get picked up my major media websites (and get some great links to your site.  I use Vocus to distribute my releases.  The last one I did was picked up by Yahoo News and a few other major sites.

Some people find press releases intimidating.  They don’t have to be, they are essentially just a short news article about something important to your company.

What you should include when you write a press release

1. Headline:  You are aiming for clear and to the point here.  Do not get cute – but try to use your keywords and make the headline as compelling as possible.  The goal here is to get people to read the next sentence.

2. Subheadline: (optional): Use this if you have a tiny nugget of information that will get people to read further.

3. Overview:  A quick, compelling summary of the press release.  Keep this to less than two paragraphs.  This is important because this is where you’ll keep or lose most of your readers.

4. Body: This is the meat of the release.  Do not make this a sales pitch.  Imagine that you are a journalist writing the story about your product.  Just lay out the facts.  I like to include a quote in this section (and yes, you can quote yourself…).  You also can (and should) include a call to action at the end. This is usually “learn more” CTA.  For example, on my recent press release for Take Action Get Profits,  my CTA was “To learn how you can participate in Take Action Get Profits, go to XXXXX or call XXXXX”.

5. Facts: These are some quick soundbite facts that back up your overall claim and that someone could take directly from your website.

6. About the Company: A few sentences about your company.  Include all the ways people can get in touch with you online including Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.

7. Multimedia links: This is the new part of the press release.  Include links to You Tube videos, RSS feeds, websites, Pinterest boards, etc.  You don’t want to distract people too much from your message, but you can use the opportunity to really use the media to support your release.

Once you’ve created the release, it is time to distribute it.  There are a multitude of free sites out there.  I’ve had better luck with paid releases because they tend to get picked up more. It usually costs around $200 to submit a release.

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, and She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit

© Copyright 2012 Michele A Scism

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