Six Email Strategies

By , Queen of Cold Calling

Solo-E Certified Solo Entrepreneur Expert

Wendy Weiss - Queen of Cold Calling

In the maze of corporate America it is sometimes very difficult to get a decision-maker on the telephone. Sometimes the best way to reach a prospect is via email. If a gatekeeper or assistant tells you that the best way to reach a particular prospect is by email, by all means send one. Here are some strategies to maximize your email response:

    1.     Create an attention-grabbing subject line. If your prospect does not open your email or worse still, deletes your email you are nowhere. Make sure that you have an attention-grabbing subject line. Go to the news stand and look at magazine headlines. Use magazine headlines as a model. You are looking for a formula to follow. The topic is, of course, different.


    2.     Subject lines that use the prospects name and/or subject lines that ask questions frequently work well. If you have a referral put that referral’s name in the subject line, “Jane Jones recommended that I contact you.” If your prospect does not read your e-mail your sales process stops.


    3.     Keep your email short and to the point. No more than one screen in length. Remember that your prospect may be reading on their desktop or they may be reading on their Blackberry.


    4.    Just like a voice mail message, make sure that your email focuses on a benefit or result that you/your company/your product or service achieves for customers.


    5.    Make sure that your message includes a call to action. What action do you want your prospect to take? If you want a phone call you must say, “Please call me.” Don’t expect that your prospect will guess. It’s your job to ask.


    6.     No attachments. Remember that your prospect may be reading on their desktop or they may be reading on their Blackberry. In addition, attachments will frequently get caught in spam filters which mean that your email will not be delivered at all.


    7.     No HTML or fancy graphics. Remember that your prospect may be reading on their desktop or they may be reading on their Blackberry. In addition, some graphics can get caught in spam filters which mean that your email will not be delivered at all.

Use these strategies to increase the chances of beginning a conversation with your prospect.

The telephone is still the best bet when it comes to having conversations that lead to sales. To enhance your Cold Calling success, “101 Tips For Building Business in a Down Economy” is an e-book you need in your library. This e-book, written by The Queen is full of tips, like those above, written for the sales professional.

Wendy Weiss, The Queen of Cold Calling & Selling Success, is a sales trainer, sales coach and author. She helps entrepreneurs, business owners and sales professionals gain confidence, reach more prospects, close more sales and make more money. She started her business 15 years ago, representing clients on the telephone and setting new business appointments. While Wendy no longer "dials for dollars" (except for her own business), all of her workshops, seminars, products and individual sales coaching are based on practical, real-life, hands-on experience. She has been featured in BusinessWeek, Entrepreneur Magazine, Selling Power,Target Marketing and various other business and sales publications. Her e-mail newsletter, Opening Doors & Closing Sales has an international readership and her columns are syndicated to 168 different print and Internet publications.

© Copyright 2009 Wendy Weiss

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