Special Day, Special Story

By , Speaker, Author, Coach, Storyteller

Solo-E Certified Solo Entrepreneur Expert

Lisa Bloom - Speaker, Author, Coach, Storyteller

We turned out the lights and as I walked towards the table, I heard the sharp intake of breath, the excitement and anticipation in the air.

Ten little faces were mesmerized, their bright eyes turned towards me, sticky fingers raised and the munching paused as we started singing happy birthday.  

It was my youngest son’s 4th birthday yesterday and with 2 more sons celebrating their birthdays within the week, it’s a happy time!

So, I am steeped in nostalgic thoughts of how time has passed, how much has changed, how blessed I am.

And, of course, the birth stories.

It never ceases to amaze me how drawn we are to telling the stories of how we experienced this miracle of all miracles, having a child.  I have yet to meet a woman who does not feel the need to tell her story.

It may have been a month, a year or 20 years ago; women seem to need to tell this story.  It comes from a place deeper than consciousness, it emerges as a kind of witness to the survival of one of the most profound experiences, if not THE most profound experience of life.

But why the need to TELL the story?

What other stories do we NEED to tell?

How can our lives and businesses BENEFIT by this intense need and desire to tell certain stories?

My kids love to hear their own early stories.  I often tell them about that moment that I first fell in love with them.  

For each one it’s a different story and they savor  every word that I tell.  There is an incredible  intimacy in these stories, a profound connection.

It is the connection that is so important.

The stories that we most need to tell are the stories of connection (or the opposite, those of disconnection).  

Think about it, when we speak of the most important moments of our lives, the births and deaths, the pain and the joy, they are all moments related to intense connection.

And we need to talk about it.  We need to tell the story because in the telling, we make it come alive.

We remind ourselves of the truth of it.  We set free the experience.  We bring alive the connection by telling the story.

This is why we need to tell stories; this is why people need more storytelling.

When we tell stories in our business, we are creating connection.  

We are living in a time of great change, a time where it is hard to feel connected.  All that we once relied upon, is no longer sure.  All that we trusted, is proving to be untrustworthy.  All the we once knew, is not so clear anymore.

In your business, when you tell an authentic story, you are creating a vital connection to your audience.  

This connection is what will create trust, build up the relationship and ultimately make a thriving business.

As Ely leaned forward to blow out the candles yesterday we told him about the wish that we traditionally make over the birthday cake.  Those sweet little souls , he and his friends, were wishing for lots more cake, lots of friends, great presents and everything that was in that sweet moment.

At that moment, I closed my eyes and floated through the story of his birth and the feelings of that magic moment when I first fell in love with him, my darling littlest boy!

And now, I close my eyes and make another wish.

I wish that we all be blessed with the ability and desire to share our precious stories, the ones that we NEED to tell.

That we continue to create open, honest and generous connection with the people we care about.

And that each one of us learns to use this phenomenal ability to broaden our reach in our businesses, blessing the world with our special gifts and creating the connections that our clients so desperately need.

Lisa Bloom, founder of Story Coach Inc. helps entrepreneurs and business owners beat overwhelm, stress and discomfort with marketing to find confidence, attract ideal clients and make more money by finding their success story.  You can download Lisa's ebook "Using Stories to Get Great Clients" at www.story-coach.com

© Copyright 2011 Lisa Bloom

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