Start Up Struggles

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

A Start-Up business is a fledgling business that is still trying to get it’s bearings and develop its core system for serving customers.  This is the proverbial “napkin” stage.  There is a great idea – but the business doesn’t have a foundation underneath it yet.

Your phase isn’t determined by how long you’ve been in business.  You may still be in start-up phase even if you are in year three of your business.  Although, you don’t see people stick with a business in start up phase past 5 years.  Usually, by then, they’ve either given up or have settled for a business/hobby.

So, how do you know if your business is in the start up phase?  Here are some start up phase markers:

  • No clear definition of what the business is or what it offers.
  • No defined systems for how you work with your clients, lead generation, visibility strategy, revenue creating activities, etc.
  • No visibility. The business is unknown in its industry.
  • Inconsistent cash flow, client loyalty and products and services.
  • No credibility because of undeveloped business.

To move on to the next phase, your business needs to have the following plans in place:

  • What the business does. (What change are you providing)
  • Who the business serves.
  • What the business is selling.
  • How is that product/service being delivered.
  • Plans developed:
  • Business Plan
  • Profit Plan
  • Marketing/Visibility Plan
  • Sales Strategy Plan

This is one of the hardest phases to move out of because you have no momentum. Want a little push?  Take our assessment and see where your business is and possibly win a free strategy session with Michele –

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, and She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit

© Copyright 2014 Michele A Scism

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