Webinars are a great way to attract your target market and convert them into customers. That’s because unlike teleseminars, you are adding a much needed visual component. And studies are showing that the added element of visuals engages prospects more than teleseminars (where listeners are more likely multitasking).
However, running a successful webinar involves both meticulous preparation and top-notch presentation skills. If done well, it can help you increase your credibility with your audience, deliver valuable content and increase your sales.
So if you are ready to make the switch to webinars, here are some of the essential things you will need:
- A good microphone is key. The most important component to a webinar that appears professional is having a good microphone. Without a good mic, your guests will likely be instantly turned off by the lack of audio clarity. When you have a good mic they might not necessarily notice; but if you have a poor one, that’ll instantly kill the webinar.
- Create visuals that attract. Obviously, like teleseminars, you should have a clear plan of what you want to cover well before actually doing the webinar. Then you need to decide if you will be presenting live via a webcam or create a slideshow of visuals. If you choose the webcam approach, look the part of the expert by making sure you look professional and that your webcam and lighting are the best possible. If you go the slideshow route, keep the visuals to the important points that you want people to remember.
- Make sure all your resources are ready. There’s nothing more unprofessional and distracting than to load web pages or open programs and documents in the middle of your presentation. Instead, try to pre-load everything beforehand. Open all the web pages you plan on using, load all the programs and open all the documents. That way you can go through your entire presentation is streamlined.
- Practice makes (it almost) perfect. The key to looking like a professional is to rehearse your entire presentation. Even the most skilled presenters have a dry run to make sure everything works as smoothly as it can. It also helps for timing purposes.
- Don’t worry about making a mistake. Once you are live, understand that things happen that are out of your control. You can also make a mistake and that’s okay too. The key is not to let these things fluster you and to move on.