Telling The Tough Ones…And Connecting

By , Speaker, Author, Coach, Storyteller

Solo-E Certified Solo Entrepreneur Expert

Lisa Bloom - Speaker, Author, Coach, Storyteller

Did you ever notice what happens when you hear a powerful story?

Can you see how we connect through story?

This connection is an important element of your business and you can create it any time you choose.

I’d like to tell you a story. It’s not an easy one to tell…

But I’m really committed to voicing the tough stories too…and to helping you voice your story even if it’s not easy.

I had been traveling for quite a few years. I’d seen some tough stuff.

It was a far cry from the protected idyllic childhood I had come from.

I was working on cruise ships. It was an exciting, exhilarating lifestyle.

It was a pretty dangerous environment. There was a lot of booze, drugs and promiscuity.

You had to really look out for yourself, no one else would.

My best friend was just about to transfer over to join me on this new ship. I was excited to see her. It had been a month since we shared cabins on the last ship. We had a lot to catch up on.

The ship docked, the passengers disembarked, the security officers and dogs came on board. They were always on the look-out for drug smuggling. Once we all got clearance, I ran ashore to phone home, my weekly call…and then waited for my friend to show up.

She looked different. Her eyes were dull, they avoided catching mine. She hugged me and then shrugged me off and asked about when we needed to start work. She talked and moved fast but with a kind of awkward distraction. She was changed.

Finally that evening, I pulled her aside. What happened, I asked? Where are you?

She started crying. Slowly and painfully she showed me the bruises; on her and inside of her. She described the scene, the shock, how could this be happening… again? Why me?

Her eyes searched mine for some kind of explanation. I had none. I could only reflect back the pain, shame, fear and disgust at the act that she described.

It was not unfamiliar. I had come to realize that all women experience a version of this. It might be an unwanted look or comment, an inappropriate touch, or much worse. I had had my fair share. Who hasn’t?

We drank a lot that night. And in the hazy early hours of the next morning, we stopped crying and started laughing.

You might be reading this because you’ve had a similar experience. Or you’ve had a friend tell you their story.

You might still be here because it’s a compelling subject, a difficult and relevant one.

You might be reading because you’re uncomfortable and wondering what’s next?

But you’re still here.

The story is very powerful.

And it creates connection.
This friend and I are no longer in touch. We parted ways when we left the ships. But there is a part of her in my heart always; not from sympathy or pity, but out of genuine connection.

As she shared her story, I could connect to the part of me that is injured and hurt. The part that wants to cry out and the part that vows to be strong and NEVER EVER let this kind of shit happen again.

That’s a powerful connection. It’s the story connection.

It doesn’t have to be a dramatic or traumatic story. It just needs to be true. I call it the story of you.

Imagine what it would be like if you could create this kind of connection with your clients or the people who show interest in your work?

This is the connection that creates trust.

The connection that is the essence of you, giving your true value, heart and soul to the business you love and the people you have committed to serve.

It is a powerful story. What is stopping you from telling it?

Lisa Bloom, founder of Story Coach Inc. helps entrepreneurs and business owners beat overwhelm, stress and discomfort with marketing to find confidence, attract ideal clients and make more money by finding their success story.  You can download Lisa's ebook "Using Stories to Get Great Clients" at

© Copyright 2012 Lisa Bloom

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