THE biggest question of all (and how you answer it means success or failure)
If you’ve been watching the news lately you may have bought into the idea that all is doom and gloom and that the end of the world as we know it is nigh, that business is bad and that no one has any money and that small business is doomed to failure and… well, you get the picture.
Listen to too much of that and you’ll find yourself cowering under the bed covers not wanting to so much as to put your head out, let alone get out there and try to sell something.
But that’s the answer right there.
Get out there and SELL something.
And if enough of us do that, it won’t be long before this economy is looking better than ever. (Especially your own personal economy.)
I was having dinner with some friends the other night and one of them is self-employed and struggling. His take on things is that nobody has any money and nobody is buying anything.**
And to that, I say, “BULL!”
Everywhere I travel, the restaurants are full – even on Tuesday nights – the malls are full (and not just at Christmas) and people are vacationing and having a grand time.
So SOMEBODY has money somewhere. And they are spending it.
They are finding the money to spend on the things they want. Just as they have always done. And will continue to do so.
But will they buy from ME you ask? Will they buy what I’M selling?
And that, of course, is the $64,000 question:
Would YOU buy what you’re selling? And would you buy it from you?
Because if you wouldn’t buy what you’re selling, then I doubt anyone else will want to, either.
If your answer is “no” then it’s time to re-evaluate what you’re doing.
But if you can answer with an enthusiastic “yes” then you need to ramp up your marketing now and start selling more of it.
Our economy is depending on YOU!© Copyright 2011 Marty Marsh