While working with a client recently, she shared that she was pretty nervous. Anxious. Pretty much panicked.
You see, she was wrapping up with a few of her coaching clients and she was wondering how she could quickly bring on more ideal – and high paying – clients.
After we looked at the situation and did some brainstorming, she realized what I already knew: she had a ton of perfect prospects at her fingertips. She was so used to being in the mix with them on social media, when sending out her weekly e-zine and in networking groups that she forgot how she had strategically surrounded herself by tons of ideal prospects. At the end of our conversation, she walked away with a solid game plan to make sure that she could not only fill her calendar with new (and awesome!) clients but also how she could create a small group program for the clients who weren’t ready to work with her one-on-one or that she didn’t have time to work with individually.
Have you ever felt the anxious pinch (or sometimes it feels more like a punch in the gut) at 3am wondering where you can find your next client?
If you have, I want you to please consider looking in these obvious AND often hard to see places where your target market is hanging out, and is willing, ready and able to buy from you.
1. Current and Past Clients.
These people already know, like, and trust you so think about how you can support them further. What do they need now? What’s the next step for them? Who do they know that might benefit from working with you?
2. Your friends and people in your network (i.e. your email marketing list or LinkedIn).
When is the last time you actually presented your offers to your list or asked them if they’d like to take advantage of a free strategy session with you?
3. Networking groups.
Make offers for free 30 minute strategy session to people that fit into your target market and also develop a list of referral partners who work with a similar market to you.
4. Doing what you love.
Have you considered the people that you volunteer with? What about your friends at the gym?
5. Professional groups or associations that your clients belong to.
Where do your ideal clients hang out? What meetings or events do they attend? Go there.
6. Alumni associations and other groups that you are already part of.
It’s easy to discount our colleagues or members of groups that we go to as potential clients. Don’t do that. Do not ever assume anything. You’ve heard what happens when you start making assumptions…
7. The people that have said “no” to you in the past 6 months.
If you aren’t keeping a list of the people that you speak with you, start now. By simply following up in a non-pushy way by email to say that you were thinking of them and wanted to see if they achieved the result that they mentioned to you previously, you are helping them to see that they are still stuck in the same place as when you last spoke with them. This reminder will make them uncomfortable enough to spur more conversation with you about your programs.
Now it’s your turn! What is your “go to” place when you are excited to bring new coaching clients into your business?© Copyright 2015 TextOnly'Admin