The Nine Letter Secret To Business Success

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

I know it is the nasty 9 letter word – MARKETING!  I have a feeling you know I am going to throw in its 10 letter sister – NETWORKING!  Before you destroy this document, I have to tell you a big secret.  Shhhhh….. listen!

The reason I think so many businesses fail (only 29% of businesses are still open after 10 years according to the SBA) is because they do not understand marketing.  They aren’t doing what it requires to let the world know what they do, who they are and/or where they are.

Marketing requires a strategy.  It requires being seen in multiple locations.  That means both online and offline places.  Yes, sometimes it requires money.  But there are lots of things you can do now to market that are lost cost.

So to put together your plan I want you to ask yourself these questions:

1.  Who exactly am I trying to sell my product to?  Let’s say for example you have a home health business for the elderly.  Who buys your services?  Who makes the initial contact with you?  Is it possible that you talk to the children more than the elderly when it comes to actually making the sale?  Then the children are who you are trying to sell to.

2.  Where do they hang out?  What do they read?  What sports do they like?  What movies do they like?  You want to make sure your marketing in those areas.

3.  What are their biggest fears around _________ (your product/service)?  What is keeping them up at night?  What words are they using?  Let me give you an example:  I work with entrepreneurs who are trying to build their business to the 6 figure level.  They have a tendency to be really focused on the money.  They wake up in the middle of the night and hear things like “If I don’t start making more money I am going to have to get a job” or “I have to make more money to pay my bills” or “I want to make more money so I can afford to stay home with my kids”.  By knowing their fears, I can use their language in my marketing to connect with them.  I can say things like “Are you frustrated that you might have to get a job if you don’t start making more money soon?”

I thought I would share a few marketing ideas with you.  You don’t need to do them all but you do need to do some of them.

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, and She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit

© Copyright 2012 Michele A Scism

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