Ok, you know that creating teleseminars and webinars is one of the best ways to grow your list. Many of you have asked me to lay out for you *exactly* how I create and get people to sign up for the call.
Your wish is my command. Here are the basic steps my team does to set up and promote a teleseminar.
1. Find A Guest
Although I do teleseminar’s by myself. I find the energy and marketing potential is better when I am interviewed or when I interview someone else. Once we decide on a date and time, I ask them for a picture, a bio, an affiliate link to the product or page they are promoting. If I am being interviewed, I send them my speaker packet which is a Word document with all the information ready to go. I take their affiliate link and create an “easy to read” on the phone redirect in WordPress (example: http://michelerecommends.com/person). If I am being interviewed, I set the person up as an affiliate in InfusionSoft.
2. Set up Bridge Line
I set up the call in Instant Teleseminar. The most important thing here is to set the call for more time than I actually need.
3. Create the Landing Page
I use OptmizePress to set up my landing pages using the photo and bullets provided to me by the person I’m interviewing. I also create a campaign in Infusionsoft with 4 e-mails. People get the first reminder when they sign up. They get reminders the day before the call and the day of and are e-mailed the recording the next day. The people are tagged with the event so if I need to reach them (or if I’m selling a product relating to that subject matter later), it is easy to grab them. It is all automated – so once I’ve set it up in Infusionsoft. I don’t need to worry about it any more.
4. Promote the event on Social Media
At a minimum, I create an event on Facebook for each event. I also send personal invitations on LinkedIn, feature the event in my newsletter and possibly even post on Pinterest. I tweet and post to Facebook to increase attendance. For larger events, I will send out a solo e-mail or two. Infusionsoft allows me to add a tag to people who view the web page and don’t sign up – so I can follow up with them later.
5. Hold the Event
6. Evergreen the Event
Since I’ve gone through the hard work of creating and publicizing an event – I want it to keep working for me. After the event, I change the campaign in Infusionsoft and the website so that people get the recording immediately after signing up. I am amazed at how many people keep signing up for teleseminars even when they aren’t live.
As you can see, Infusionsoft is a huge part of my marketing system. I could not accomplish what I have without the smart marketing automation that it provides.© Copyright 2012 Michele A Scism