The System I Use To Get 200 People To Sign Up For My Webinars

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

Ok, you know that creating teleseminars and webinars is one of the best ways to grow your list.  Many of you have asked me to lay out for you *exactly* how I create and get people to sign up for the call.

Your wish is my command.  Here are the basic steps my team does to set up and promote a teleseminar.

1.  Find A Guest 

Although I do teleseminar’s by myself. I find the energy and marketing potential is better when I am interviewed or when I interview someone else.  Once we decide on a date and time,  I ask them for a picture, a bio, an affiliate link to the product or page they are promoting.  If I am being interviewed, I send them my speaker packet which is a Word document with all the information ready to go.   I take their affiliate link and create an “easy to read” on the phone redirect in WordPress (example:  If I am being interviewed, I set the person up as an affiliate in InfusionSoft.

2. Set up Bridge Line

I set up the call in Instant Teleseminar.  The most important thing here is to set the call for more time than I actually need.

3. Create the Landing Page

I use OptmizePress to set up my landing pages using the photo and bullets provided to me by the person I’m interviewing. I also create a campaign in Infusionsoft with 4 e-mails.  People get the first reminder when they sign up.  They get reminders the day before the call and the day of and are e-mailed the recording the next day.  The people are tagged with the event so if I need to reach them (or if I’m selling a product relating to that subject matter later), it is easy to grab them.  It is all automated – so once I’ve set it up in Infusionsoft. I don’t need to worry about it any more.

4.  Promote the event on Social Media

At a minimum, I create an event on Facebook for each event.  I also send personal invitations on LinkedIn, feature the event in my newsletter and possibly even post on Pinterest.  I tweet and post to Facebook to increase attendance.  For larger events, I will send out a solo e-mail or two.  Infusionsoft allows me to add a tag to people who view the web page and don’t sign up – so I can follow up with them later.

5.  Hold the Event

6.  Evergreen the Event

Since I’ve gone through the hard work of creating and publicizing an event – I want it to keep working for me.  After the event, I change the campaign in Infusionsoft and the website  so that people get the recording immediately after signing up.  I am amazed at how many people keep signing up for teleseminars even when they aren’t live.

As you can see, Infusionsoft is a huge part of my marketing system.  I could not accomplish what I have without the smart marketing automation that it provides.

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, and She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit

© Copyright 2012 Michele A Scism

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