Do you know what will lead to success for the small business owner, the startup or the employedpreneur? Well wonder no more – the top 7 ways to build your small business are:
1. Client Benefits: You and your clients must clearly understand the benefits that your products and services provide. Most buying decisions are based on the client’s perception of what you offer. Remember, clients buy value and benefit not features.
2. Extra Value: Clients must receive more in value than you charge for your products and/or services. Most people don’t want a ‘fair’ exchange; they want a bargain… the feeling that they got extra value for their money is the key.
Value is providing extra services or additional products that are of high value and quality — not good customer service (good customer service is a part of doing business).
3. Extraordinary Service: This means attention to every detail including answering the phone on the first or second ring, providing an 800 number and a 24-hour client service number.
Providing extraordinary client service should always be first. The service must include an ‘experience’ for the client. In today’s marketplace, it is always about the ‘experience’. In my company we call it ‘Putting on the Ritz’.
4. Know Your Audience: Every business owner must know their audience. You must take the time to identify and create your Ideal Client Profile and then create an ‘Ideal Client Portfolio’™ for maximum success.
How can you attract your ideal client if you don’t know who they are? You must know their style, age, income level, and other key demographics and preferences of the clients you are trying to attract, so that you can tailor your ‘Ideal Client Portfolio’ to appeal to them. Before you select those photos, testimonials and offers for your site, try creating a profile of the ideal client you would like to reach. Then you can ask yourself with each photo, testimonial and offer — would this appeal to my ideal client and why?
5. Innovation: New is always good, but ‘newer’ is always better. Clients expect the benefits of today’s technology. At minimum, they expect the convenience of e-mail, voice mail, text and contact with a live person. If there is a faster, better or more reliable way to do it, then adopt leading-edge techniques before your competition does.
Always go one step beyond the competition.
6. Reliability: Clients assume they can rely on your products and services when they make a purchase. But when they purchase your time and expertise, they can only rely on your availability, your advice, your attention to detail and your follow-through. You must be there for your clients every single time they have a need.
7. Communication: This means instant two-way communication with your team at every level. It also includes communication with vendors, suppliers, competitors, collaborative partners and strategic alliances.
Be sure to have an “open door” policy; listening is more important than speaking.
You are well on your way to success!© Copyright 2014 Laureen Wishom