Understanding Your Numbers Helps You Sleep At Night

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

Did you know that I have a degree in Accounting? Numbers come naturally for me but I know that is not necessarily the case for everyone. I have found that there are certain numbers that are very important in business and I just wanted to talk about a few.

1. Your Money – Yes, I said we would talk about business but we have to start with personal because everything starts with your personal numbers. Do you know how much money is in your wallet right now? Here is a funny question for you – is your money in order or is it folded and facing different directions and upside down? I heard Suzy Orman say one day that when we have respect for our money it can respect us in return. I know that sounds really woo-woo and I am not at all woo-woo but it was one of those things that struck me. Also do you know how much debt you have at this moment? Do you track it on a spreadsheet? Do you know exactly how much your expenses are each month? How much money do you have to earn to cover your expenses and build a savings?

2. Your Business Money – Do you know exactly how much you have sold to date this year? Do you create or have a bookkeeper create monthly financial statements? Do you balance your accounts on a monthly basis? Do you know how much you have in accounts receivable and how old those receivables are? If you are not keeping track on a monthly basis of your revenues and expenses, how can you tell if your business is viable? A bookkeeper is an important part of your business team and depending on the size of your business you can hire a virtual bookkeeper for less than $100 per month.

3. Your Conversion Numbers – Your money numbers are important in your business but there are other numbers that are equally as important. One example is your conversion numbers. How many people do you have to talk to in order to convert one into a sale? Is that number 1 in 20, 1 in 10, 1in 5? When you know your conversion number then you can figure out how many people you have to talk to in order to fill a program or sell your next product. Let me give you an example. Let’s say you are a money coach and you want to put 20 people in a group program you are teaching. If you can close 1 in 10 people then you have to talk to 200 people to sell 20 into the program – 10×20=200. Now the goal is to find 200 people to talk to.

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, Entrepreneur.com and Forbes.com. She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit http://DecisiveMinds.com

© Copyright 2012 Michele A Scism

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