What Do You Charge the Most For in Your Business?

By , Founder of the CEO Business School for Transformational Leaders

Solo-E Certified Solo Entrepreneur Expert

Tina Forsyth - Founder of the CEO Business School for Transformational Leaders

Something hit me like a ton of bricks over the head on one of David Neagle’s Recession Rescue calls a few weeks back. His co-coach on this particular call was Suzanne Evans of HelpMorePeople.com.

What Suzanne said on the call was this:

“That which is easiest for us is what we should charge the most for.”

When she said that I literally stopped in my tracks… because I have been pretty much doing the exact opposite!

It wasn’t something that I was consciously thinking of, but when I look back over the years I’ve seen myself charging for my services based on “this is pretty easy for me to do, so I’ll charge X.” And so I would charge a lesser amount than I theoretically could have because it was EASY for me to do… and because I was raised with the belief that in order to make money it takes hard work – which is something I’m recovering from…

I know for me – and I think this is true for many of us – I suffer from ‘I can’t see the forest for the trees’ syndrome. It’s easy to think that the things that come easily to me and that I do naturally would be the same for others. And yet I’ve been learning over the years that simply isn’t true.

Has this ever happened to you? You do something for a client, and they come back and say “wow, I don’t know how you did that! thanks!!!”… and in the back of your mind you are thinking “what’s the big deal? it was easy… anyone could have done it.”

When that happens stop yourself right there and take a breath… you may have just tapped into your own brilliance and not even realized it! What comes easiest to us is quite often our gifts… what we have to offer to the world and be of service.

Our own gifts are quite often invisible to us unless we purposely look for them. If you aren’t clear on what your gifts are ask someone – a client, a colleague or a friend. I remember a few years back when one of my coaches gave me the task of emailing a few people to ask “what do you consider to be my best talent? what am I really good at?”… and the answers were quite illuminating, as again… most of them were things that were really easy to me.

Our gifts, that which comes easy to us, are truly the best way to serve the world… and I understand now that yes, we should be charging the most for those things!

I challenge you this week – take inventory of your gifts, and consider how your gifts apply to what you are offering in your business. In my case I’ve come to recognize that I haven’t even been offering some of my best gifts in my business… and am making some changes to reflect that. Perhaps you will uncover some gems in your own biz?

A formerly overwhelmed entrepreneur and recovering control-freak, Tina Forsyth is passionate about helping conscious CEOs and entrepreneurs build a business that can run without them. As the author of The Entrepreneurs Trap and creator of the CEO Business School, Tina teaches transformational leaders how to get the right systems, team and leveraged revenue streams in place for profitable and sustainable success.  Tina also founded the International Association of Online Business Managers and is the creator of the Certified OBM™ Training– the only program of its kind to train high-end virtual managers.

© Copyright 2009 Tina Forsyth

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