What Scrabble® and Business Have in Common

By , Business Growth & Marketing Expert

Solo-E Certified Solo Entrepreneur Expert

Sandra P. Martini - Business Growth & Marketing Expert

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A few months ago a friend introduced me to the wonders of playing Scrabble through Facebook — while I’d played years ago and moved on to playing an updated version (“UpWords”) with my Mum, I hadn’t thought about transferring lessons learned in Scrabble to business until recently.

A few observations:

Scrabble: While placing your word in the “obvious” position may bring you quick points, taking a deeper look at the board before placing your letters almost always results in higher points. 

Business:  Doing what’s obvious can generate a trickle of revenue while stepping back and analyzing before acting almost always results in higher revenue and profits.

Scrabble: The board and your letters are constantly changing. Make the most out of each turn.

Business: The environment and economy are constantly changing. Decide what you’re doing and do it.

Scrabble: It’s a game – relax, have fun and enjoy the person you’re playing with,

Business: It’s your life – relax, have fun doing what you love and create relationships to enjoy and last a lifetime.

I’m often asked where I get the ideas for all the content I share: programs, products, blog posts, SmarTini tips, SmarTini Quick Tip videos, teleseminar topics, etc. Truth is, there are lessons and ideas all around – you just have to learn how to tap into them.

My Request to You:

Owning and managing a successful business is really about just a few things:

  • Listening  to your clients and readers and giving them what they want (you personally if qualified and through strategic referrals if you’re not).
  • Observing everything around you, even Scrabble® games, and  transferring lessons learned to your business whenever possible.
  • Be in integrity. Period.

Did you notice that each of the above bullet points has an action included? The observation without the action is meaningless when it comes to your success.

Creator of Escalator Marketing, Sandra Martini specializes in showing small business owners how to create a business with multiple streams of revenue while living their lives.  Known for her "tell it like it is" yet nurturing approach, Sandy's clients benefit from her over 20 years in the start-up and marketing fields.

© Copyright 2013 Sandra P. Martini

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