What to Delegate in Your Business

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

You are trying to grow your business, get your blog written, edit your sale pages, and create a new product. Does your to-do list feel like it is never ending? Do you lay in bed at night thinking about the things you didn’t get done during the day?

I can tell you that one of the biggest secrets to building a successful business, is understanding that you can’t do it alone. You have got to learn to delegate. I speak to so many entrepreneurs that know they should be delegating but just don’t know how to get started or what they can actually delegate.

Here is my question for you. How much can you really get done? The reality is as entrepreneurs and business owners, we set unrealistic expectations and then we get irritated with ourselves because we don’t get everything done.

We have to understand what our limitations are, get clear on what we do well and focus on that, and then delegate the rest.

What Should You Delegate?

Every day my goal is to give away 80% of my to-do list. So it’s actually easier for us to talk about what you don’t delegate because everything else can be delegated.

As the owner of your business you should be focused on three things:

  1. Developing Plans and Strategies. Although you might be doing this with team members or a coach, you want to be an active participant in the planning of your business. Notice, I didn’t say implementing, I said developing plans and strategies. The implementation part comes from your team.
  2. Income Producing Activities (IPA’s). This is where the majority of your time needs to be spent. This means holding sales conversations, networking, speaking or booking speaking engagements. In short, everything that goes along with those tasks.
  3. Working with Clients or Creating Products and Programs: If you are a coach, then you have to deliver on your coaching agreements. If you are a web designer you must deliver the new website unless you have subcontractors.

How Do You Get Started Delegating?

If you have never had a team member before, the best thing for you to do is start small. Hire someone for 5 hours a week or 5 hours a month, and give them a task that you find hard to get done. For me it was my newsletter. I could not stay consistent on sending out my newsletter so that was the 1st thing I delegated.

If you are at the point where you are ready to expand your business then make a list of all the activities in your business and find someone else to accomplish 80% of them.

One last piece of advice, surround yourself with the smartest people you can find. When I am sitting in my team meetings I am always amazed at how smart all the people on my team are. I want to be the enabler that lets them shine in their brilliance.

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, Entrepreneur.com and Forbes.com. She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit http://DecisiveMinds.com

© Copyright 2016 Michele A Scism

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