Where Do You Go From Here?

By , Business Growth & Marketing Expert

Solo-E Certified Solo Entrepreneur Expert

Sandra P. Martini - Business Growth & Marketing Expert

Just yesterday I was talking with a new client who’s invested thousands of dollars on programs, plans and info products and came to me asking “What should I do?” as she was so overwhelmed with all the options and wanted to get the *right* things done in order to achieve her goals.

In a time when information – good and bad – surrounds us and we’re hit (it actually feels like I’m being hit sometimes) with thousands of marketing messages every day around what we should do with our business, it’s no wonder you’re confused about the best way to get where you’re going.

Mapquest gives you a choice when it comes to driving directions:

* Shortest distance or
* Scenic route

I’m guessing you want the “shortest distance” to your business goals as opposed to the longer scenic route.

Knowing that, it’s time to decide which steps, in which specific order will get you there:

1.  Write – don’t type — a list of all your goals (there’s a greater connection to our desires when we write them out)
2.  Put each goal on a separate piece of paper
3.  Write the projects which will culminate in the completion of each goal
4.  Decide which goal you want to work on FIRST (now I know you want more than one, but you can only do one thing well at a time, so pick a #1)
5.  Decide which project within that goal you want to work on FIRST
6.  Write a list of tasks/action steps for that project – complete with timeframes
7.  Delegate what you can to your team
8.  Do what only you can do (if you don’t yet have a team, prioritize the tasks – there is usually a natural order to these)
9.  Take this goal as far as you can and move on to the next

It’s key to remember that no matter how much you “want it all”, you’ll get there quicker by picking one thing, getting it done and moving on to the next. The “all” will come before you know it.

And if you’re confused about which goal/project to start first?

Answer this one question: “What *pain* keeps you up at night or which goal makes you giddy with joy?” and you’ve got your first goal.

If you want help sorting out which priority is THE priority or need to brainstorm the right steps to get you there, you’ll want to see if a strategy session with me works for you.

Creator of Escalator Marketing, Sandra Martini specializes in showing small business owners how to create a business with multiple streams of revenue while living their lives.  Known for her "tell it like it is" yet nurturing approach, Sandy's clients benefit from her over 20 years in the start-up and marketing fields.

© Copyright 2009 Sandra P. Martini

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