Who’s Talking About You Online?

By , The Entrepreneurial Guru for Women

Solo-E Certified Solo Entrepreneur Expert

and

, Text Only Admin

Solo-E Certified Solo Entrepreneur Expert

Ali Brown - The Entrepreneurial Guru for Women

As you grow your online presence, it’s inevitable that somewhere among the masses of fans who support yourevery success, there will be a few “Negative Nancies” waiting to criticize your every move.

Though you can’t change the hurtful behaviors that others choose to indulge in, what you can do as a business owner is take appropriate steps to be aware of your online reputation. Below, a few suggestions…

Set Up Google Alerts
People use Google Alerts for many reasons: to keep up with a topic they’re interested in, follow a hot news story, monitor competitors, and of course keep track of their personal online reputation. In fact, you can set up a FREE Google Alert in a matter of minutes, so that any time your name or your business’s name is mentioned anywhere on the web, you will get an email alerting you. To set up a Google Alert, go to: www.Google.com/alerts

Track Your Social Media Mentions
There are many online tools that allow you to keep track of how often you or your business is mentioned via social media. Here we’re talking about Tweets, Facebook shares, blog posts, comments on blog posts, and more.

Two free sites are www.SocialMention.com and www.SamePoint.com — these are search engines that let you scour a wide range of social media, like Twitter, LinkedIn, Facebook—even bookmarks, audios, and videos—to find out where and how you are mentioned. You can also do a filtered search for negative comments, which can be a little daunting, but is absolutely essential for doing damage control when necessary.

Know Your “Klout” Rating
It’s one thing to know where and how often you’re mentioned, but quite another to know your online “clout” or influence. That’s where your Klout Score comes in, courtesy of www.Klout.com. Your Klout Score is determined by 3 factors:

* True Reach: How MANY people you influence
* Amplification: How MUCH you influence them
* Network Impact: The influence of your NETWORK

In general, if your Klout Score is above 50, you’re doing well. To find out your Klout Score, go to http://Klout.com/corp/kscore

With Facebook, Twitter, and LinkedIn, you can quickly get the word out about your business without spending a dime. It might take hours a week, but it’s an ROI that will pay you back if executed properly.

Ali Brown is fast becoming regarded as the voice for women in business and success. After launching her first business from her tiny New York City studio apartment in 1999, she has grown it into what is today Ali International, a multimillion-dollar enterprise with 50,000 members that ranked in 2009’s Inc. 500 list of fastest growing private companies in the nation. Forbes.com recently ranked Ali as #1 Woman for Entrepreneurs to Follow on Twitter. Ali is dedicated to helping women start and grow their own businesses via her coaching and publishing company the Millionaire Protégé Club; her female-centric Ali Magazine; her online Ali Boutique; and Shine, her annual fall conference where Ali delivers the best in business-building strategies for entrepreneurs of all levels. www.AliBrown.com.

© Copyright 2012 Ali Brown

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