Your Deep Dark Secret

By , Follow-Up & Stay-In-Touch Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

There’s hardly a week that goes by that I don’t get an email from someone telling me how much they hate to sell. Some even go so far as to say they refuse to use the word “sell.”
 
Others tell me that another word they won’t use is “competition.” And most tell me that they are not in business “for the money.” (And get a little PO’d if I suggest otherwise.)
 
Because, well, yes we are.
 
And that’s our deep dark secret.
 
Each of us – whether in business or not – have this deep desire to make a lot of money, but we think that somehow we are more noble or more altruistic by going about trying to convince ourselves and the world that money really means nothing to us.
 
That kind of ruse creates a lot of stress. I’m going to suggest that you just admit to yourself right now that you, too, have a strong desire to make a lot of money in your business.
 
I’m not talking about greed here. We only have to look around the world today to see what unmitigated greed has done to the planet and to our fellow humans and it ain’t pretty.
 
But I dare say that you would not go to work every single day for someone else and not expect to be paid for your labors.
 
So I wonder, why do we suddenly feel differently about that paycheck when we become self-employed?
 
Let’s be clear: “Making money is not a career. It’s the result of good business,” says Scott Stratten, author of Unmarketing.
 
And that really says it all for all of us who really just want to be in the business of helping people and not in the business of making money. But you see, the natural byproduct of doing “good business” is money.
 
That’s why I tell people that if they dislike the idea of selling so much, they really don’t have to sell at all if they simply do good business.
 
Of course, you’ve got to tell people about who you are and what you do or else those that need you may never find you. That’s what we call marketing. (And there is a difference between marketing and selling, although both are truly necessary to be successful in business.)
 
Do lots of marketing. Be a human being and remember that you are interacting with other human beings. Offer them the solution to their most pressing problems and you won’t have to do any selling at all, and those people will be eager to buy from you.
 
People expect to buy from you. They expect to pay you. They WANT to pay you because if they do, they know you will do well and that you’ll stick around for a long time to help them out.
 
So if you think you’re doing yourself and anybody else a big favor by refusing to sell, then you are doing a tremendous disservice to those who need what you offer.
 
Try this: When you get out of bed tomorrow, ask yourself, “who can I help today?” You’ll be surprised at who shows up and there really won’t be any selling involved at all.

Marty Marsh believes that your successful business is the catalyst for creating massive positive change in the world. To that end, he specializes in helping you, the entrepreneurial change-agent, to attract your perfect clients and to grow your business quickly and with ease so you have the resources to truly make a difference in the lives of the people you serve. For more business development and marketing strategies for staying in touch with your ideal prospects, visit http://martymarsh.com

© Copyright 2010 Marty Marsh

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