Category Archive: Copywriting & Writing

Authors: Now, More Than Ever, Your Words are Needed
Kathleen Gage - The Street Smarts Marketer™, CEO and founder of Turning Point, Inc. and Maxwell Publishing

Regardless of your motivation, writing requires you not only write, but market your work… if you want to reach the greatest number of people. Kathleen Gage shares tips on staying on course with your marketing.

By Kathleen Gage

5 Blog Marketing Techniques
Michele A Scism - Small Business Consultant and Marketing Strategist

You can not just start a blog, write a few posts, and expect for the world to find it. It doesn’t work that way. What you can do is market your blog effectively, and get the results that you are looking for. Michele A. Scism shares 5 blog marketing techniques that will pay off.

By Michele A Scism

Authors: Gain Lots of Visibility by Piggybacking off of Breaking News Stories
Kathleen Gage - The Street Smarts Marketer™, CEO and founder of Turning Point, Inc. and Maxwell Publishing

With social media, joint venture partnerships, affiliate marketing and online article directories, today there are incredible opportunities to get your message out to market in a big way. Kathleen Gage shares how you can use Newsjacking to gain visibility.

By Kathleen Gage

The Mighty Bullet Point: How to Write Love-Based Bullet Points That Inspire Your Ideal Clients to Take Action
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

One well-written bullet point can convince someone to buy. If you want to inspire your ideal client to buy, your bullet point should come from a place of love, rather than fear. Michele Pariza Wacek explains that every piece of your marketing copy should be love-based … including your bullet points.

By Michele Pariza Wacek (Michele PW)

3 Reasons Your Mindset Is Crucial to Writing Love-Based Copy
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

Did you know that if you’re not in a love-based mindset, you’re going to have a difficult time writing great love-based copy? When you come from a place of love & abundance, you’ll attract, inspire, & invite your ideal prospects to become ideal clients! Michele Pariza Wacek shares 3 reasons why mindset is crucial to writing love-based copy.

By Michele Pariza Wacek (Michele PW)

5 Steps to Writing Effective Headlines in a Love-Based Way
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

The headline is probably the single most important group of words in any piece of marketing copy. It's the make-or-break; the place where readers decide whether to keep reading, or to move on to a different solution. Michele Pariza Wacek shares 5 tips for writing effective headlines will help you inspire your ideal clients to keep reading.

By Michele Pariza Wacek (Michele PW)

The Bullet Point: The Holy Grail of Copywriting
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

If there is one element of direct response copywriting that has the potential to get people to click that “Buy Now” button, it’s the mighty bullet point. Michele Pariza Wacek explains how a well-written bullet points, have the potential to close the deal.

By Michele Pariza Wacek (Michele PW)

A New Perspective on Direct Response Copywriting: How to Sell More with Love
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

You’ve undoubtedly heard that direct response copywriting is, hands-down, the best way to make more sales online. But if you’re among the conscious/mission-driven entrepreneurs of the world, then the thought of using direct response copy in your business may make you feel “icky.” Michele Pariza Wacek explains that you don’t have to use fear, guilt, scarcity, and shame to sell your products and services.

By Michele Pariza Wacek (Michele PW)

Your First Step to Creating an Irresistible E-book
Michele A Scism - Small Business Consultant and Marketing Strategist

Are you building an email list? One of the first things you can do when building your list is create an irresistible E-Book as an opt-in. Michele A. Scism shares tips on creating your irresistible E-Book.

By Michele A Scism

Free Versus Cheap — Best Practices for Marketing Your Book
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

If you want to sell your book, you need to actively promote your book. So, where do you get started? Michele Pariza Wacek shares a few tips.

By Michele Pariza Wacek (Michele PW)

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