Category Archive: Copywriting

Do Those Long-Copy Sales Letters Actually Work?
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

This is one of those questions I get ALL the time. “I never read those long-copy sales letters. They can’t possibly work, can they?”

By Michele Pariza Wacek (Michele PW)

How to Create a Sales Page – Powerfully, Easily, and Authentically
Admin Text-Only Editing - Text Only Admin

Sales page creation is both an art and a science. It can be very creative and artistic, and at the same time, there is a science to getting people to make purchases online. With an online sales page, you really are presenting a story. So, how do you create a sales page that presents your story and connects you to your future buyers?

By Admin Text-Only Editing

You Make Them Work Too Hard
Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

I hear all the time that people really dislike long sales pages and they usually just skip it all and scroll down to the bottom to see what the price is. So should you really write those long sales pages?

By Marty Marsh

Annoying Marketing “Trick”
Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

A friend of mine got all excited about going to an event coming up this fall after reading the “sales” page for it, and then got so annoyed with what he described as a “marketing trick” that now he won’t even consider going.

By Marty Marsh

Create a Sales Page that Sells
Ali Brown - The Entrepreneurial Guru for Women

Here’s what to do first to get inside your potential customer’s shoes. Think about the problem that you are trying to solve for that ideal customer. Then, imagine the information that you would look for before spending a penny on a purchase. If you need help, consider questions around the who, what, where, when, why, how, and how much. The answers to these questions become part of your check list of items to cover on your sales page.

By Ali Brown and Admin Text-Only Editing

To Turn More Prospects Into Paying Clients, You Must Motivate Them!
Fabienne Fredrickson - Founder of Boldheart.com (Previously ClientAttraction.com)

When talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. “My company has been in business for X number of years and we use the newest technology systems. We use a complicated series of… blah blah blah.” Many coaches and consultants talk about coaching ad nauseam, “What is coaching, are you coachable, what is your coachability index, who is the coach, blah blah blah”. Ideal prospects are motivated by: The Motivators. Here is a list of the top 10 reasons, results or benefits that make people buy, according to Jim Edwards and David Garfinkel in the ebook entitled “Ebook Secrets Exposed.”

By Fabienne Fredrickson

Do You Suffer from High Online Visibility and Low Profitability?
Admin Text-Only Editing - Text Only Admin

Social media and internet marketing give entrepreneurs the online visibility they need to get traffic that turns into clients. But lurking under the constant stream of Tweets and the large followings are some very frustrated business owners. Because on the outside they look like they have it all together (big numbers to show the world, a bit of niche fame) yet on the inside they’re falling apart because they aren’t making enough money. Here are 3 tips I’ve gleaned from the highs and the lows of turning visibility into profitability.

By Admin Text-Only Editing

An Interview with My Inner Business Goddess About Sales Pages!
Admin Text-Only Editing - Text Only Admin

We often resist traditional marketing methods because they just don’t feel good or we feel we‘re losing ourselves and what’s important to us in those methods. It’s time for a new way of marketing, and I’m going to let my Inner Business Goddess lead the way with a basic marketing tool like sales pages.

By Admin Text-Only Editing

Make Marketing Fun – Your Business Needs a Personal Ad!
Admin Text-Only Editing - Text Only Admin

Write a personal ad for your business to help you identify your perfect customer and you'll have a short and sweet reminder that will help you focus your marketing efforts in the right places to get results and help more of the right people.

By Admin Text-Only Editing

Tips To Authentically Market With Soul
Admin Text-Only Editing - Text Only Admin

The idea of mixing effective marketing with soul can, for some, seem like trying to mix oil and vinegar. If your marketing is angled to get results, then isn’t it too “hard sell” to be soulful; but if you lean towards giving your marketing more soul, will it actually reap results?

By Admin Text-Only Editing

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