Category Archive: Marketing Essentials

Viral Marketing – The Art of Being Shareable

Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have 7 shares and two comments? Michele A. Scism shares her viral marketing tips to help you make your content go viral.

By Michele A Scism

How to Build an Audience with Paid Ads

I bet you have heard people say “the money is in the list”. Then why have you been avoiding spending money on paid ads that will drive the traffic that builds that list? Michele A. Scism shares tips on how to build an audience with paid leads.

By Michele A Scism

How to Position Yourself to Get More Clients

There are lots of vehicles through which you can get in front of people for positioning, but how do you choose? Monica Shah shares her marketing tips to help you avoid overwhelm.

By Monica Shah

5 Secrets to Marketing Success

Many entrepreneurs are not actively marketing. They are posting something on social media every once in a while or sending out an email randomly. Michele A. Scism shares 5 tactics and strategies that need your attention if you want to be successful with your marketing.

By Michele A Scism

Tips for Marketing on a Budget

Are you waiting for sales to increase before you start marketing? At the same time you know that you have to have the marketing to get the sales and cash flow. What if you could find some low cost marketing strategies? Use these tips by Michele A. Scism and start marketing your business on a budget today.

By Michele A Scism

Don’t Waste Your Money on Marketing

Michele A. Scism shares her 2 strategies to guide her marketing choices. They’re so simple and effective that they will help you too!

By Michele A Scism

How to Feel Good in Your Marketing “Skin”
No More Uneasiness!

If you are someone who feels a bit uneasy about marketing, you are certainly not alone. Fabienne Fredrickson believes that she can help you feel better about it in this video.

By Fabienne Fredrickson

Split Testing 101

If you’re not testing and tracking your ads, sales pages, and ad campaigns, then you’re leaving money on the table. Here is a quick checklist from Michele A. Scism for testing/tracking your ads.

By Michele A Scism

How To Use Marketing To Do Good

It’s your moral obligation to get out of your own way and let people know that you exist, by marketing your business in a bigger way. This training video by Fabienne Fredrickson is about the good that marketing can do when the right energy is behind it.

By Fabienne Fredrickson

How To Write Copy That Sells

Many business owners and marketers treat their potential clients like cattle, a herd of faceless people who don’t have a soul. But you’re different. You actually care about your people. In this video training, Fabienne Fredrickson four strategies you can employ to have more empathy in your marketing.

By Fabienne Fredrickson