Category Archive: Marketing Essentials

Determining Your Target Audience and Delivering What They Want
Karon Thackston - Website, Conversion & SEO Copywriter, Consultant, Speaker & Trainer

Regardless of what you’re doing online, the foundation of your success will be in your ability to determine what your target customers want and how best to give it to them. Karon Thackston shares tips on how to get over this hurdle.

By Karon Thackston

How to Get Your Message to The Masses
Fabienne Fredrickson - Founder of Boldheart.com (Previously ClientAttraction.com)

Have you ever said to yourself, “I’m really good at what I do. If only people knew I existed, I would be able to change their lives, but no one knows about me. I’m the biggest well kept secret!” Then this Boldheart Business video message by Fabienne Fredrickson is for you.

By Fabienne Fredrickson

Content Marketing Creates 3x’s More Leads Than Traditional Marketing
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

Content marketing can be very focused, whereas traditional marketing is more like throwing darts. Michele A. Scism explains how content marketing creates 3x’s more leads and how you can do this for your business.

By Michele A Scism

How to Craft a Compelling Message That Gets You Results
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

When it comes to marketing, do you ever feel invisible? As if no one is paying the slightest attention to your message? If this sounds familiar, you’re in luck. Today, Michele Pariza Wacek will be sharing her advice for crafting a compelling message that converts your ideal prospects into ideal clients.

By Michele Pariza Wacek (Michele PW)

Your Elevator Pitch: 4 Mistakes You May Be Making, and How to Turn Them Around
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

The elevator pitch. It’s one of the most important marketing tools for entrepreneurs. It also is the one that strikes fear into their hearts. Michele Pariza Wacek shares four mistakes she sees most often, as well as tips for turning those mistakes around.

By Michele Pariza Wacek (Michele PW)

Niche vs. Ideal Client – Which Is Better to Grow Your Business?
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

Which is better to grow your business - your niche or your target market? Michele Pariza Wacek explains that the distinction is an important one to know when marketing your business.

By Michele Pariza Wacek (Michele PW)

Your Credibility is Your Responsibility
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

Stop complaining because people don’t know about you! Once you wrap your brain around the fact that your credibility is your responsibility and not the responsibility of anyone else out there, your business will change drastically. Michele A. Scism lists a few ways that you can build your credibility.

By Michele A Scism

3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

One of the key principles of writing love-based copy—and to building a successful, profitable, love-based business—is to define and understand your ideal clients. Michele Pariza Wacek shares three reasons it’s so important and why you’ll generate better results in terms of client attraction, conversion, and longevity.

By Michele Pariza Wacek (Michele PW)

Making Your Impact with LOVE: 3 Keys to Success Through Love-Based Marketing
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

If you’re a conscious, mission-driven, spiritual entrepreneur, it’s likely important to you to want to make an impact. (Right?) Michele Pariza Wacek shares the 3 keys to success through love based-marketing.

By Michele Pariza Wacek (Michele PW)

Split-Testing Improves Conversion
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

Email marketing truly is a numbers game. The higher your conversion rates, the larger your list will be. The larger your list, the more sales you will make. So how do you improve your conversions? Michele A. Scism explains that split testing (also known as A/B testing) is a great way.

By Michele A Scism

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