Category Archive: Niche

How to Craft a Compelling Message That Gets You Results
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

When it comes to marketing, do you ever feel invisible? As if no one is paying the slightest attention to your message? If this sounds familiar, you’re in luck. Today, Michele Pariza Wacek will be sharing her advice for crafting a compelling message that converts your ideal prospects into ideal clients.

By Michele Pariza Wacek (Michele PW)

Niche vs. Ideal Client – Which Is Better to Grow Your Business?
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

Which is better to grow your business - your niche or your target market? Michele Pariza Wacek explains that the distinction is an important one to know when marketing your business.

By Michele Pariza Wacek (Michele PW)

3 Reasons Your Ideal Client—Not Your Target Market or Niche—Is a Cornerstone of Building Your Love-Based Business
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

One of the key principles of writing love-based copy—and to building a successful, profitable, love-based business—is to define and understand your ideal clients. Michele Pariza Wacek shares three reasons it’s so important and why you’ll generate better results in terms of client attraction, conversion, and longevity.

By Michele Pariza Wacek (Michele PW)

Do You REALLY Need to Choose a Niche?

Without a clear niche, or target market, your business won’t survive for very long. Krista Martin explains how to develop a clearer idea of who you want to work with.

By Krista Martin

How To Connect With a Hard To Reach Target Group and Attract Clients
Fabienne Fredrickson - Founder of Boldheart.com (Previously ClientAttraction.com)

Some of you may have chosen a target audience or niche that is hard to reach through regular marketing methods. While you might make some headway, this can be a hard, long road to work. Fabienne Fredrickson shares tips on how to connect with a hard to reach target group.

By Fabienne Fredrickson

Career Professionals: How to Develop a Personal Brand
Laureen Wishom - The Growth * Success * Acceleration Expert

Did you know that a personal brand can give you a competitive edge?  With a personal brand, you have the luxury of differentiating yourself from others in the workplace and you can position yourself in a way that will allow you to be recognized as the ‘go to person’ or the “industry expert”. Dr. Laureen Wishom shares the four elements that you need in order to develop your personal brand.

By Laureen Wishom

Test The Viability Of Your Ideal Clients When Choosing A Niche Market
Fabienne Fredrickson - Founder of Boldheart.com (Previously ClientAttraction.com)

Are you struggling with how to choose your niche market? Maybe you have a couple of niches and want a way to test them to discover which will be the most viable. If this concern is keeping you from launching your business or moving to the next level, Fabienne Fredrickson provides a couple of ways to approach making your selection. A lot depends on how big your list is.

By Fabienne Fredrickson

5 Simple Ways to Create a Powerful Personal Brand
Cindy Schulson - Authentic Marketing Expert

The term “personal brand” means different things to different people. Think of your personal brand as what instantly communicates your personality and your unique value. It’s what sets you apart from everyone else. Here is where a lot of people get stuck. Everyone tells you that you have to create a unique and compelling brand.  And you have probably been trying to figure out what your brand is all about and how you can make it unique and different. Cindy Schulson lists some success tips to stand out online with your brand and message.

By Cindy Schulson

10 Signs Your Niche is the Root Cause of Your Problems
Cindy Schulson - Authentic Marketing Expert

You’ve heard lots of people talk about the importance of a niche. Having a clear niche brings many benefits, but if you’re struggling to do any of these things – build a targeted list, sell your services, command higher fees, get more referral, attract joint venture partners, earn leveraged income – then the lack of a clear niche may be part of the problem. Cindy Schulson provides a quick reality check to see if your niche (or lack thereof) is the root cause of your problems.

By Cindy Schulson

Coaching Niches – Do You Really Need It?
Cindy Schulson - Authentic Marketing Expert

Do you need a coaching niche? You may resist choosing a coaching niche because you want to help different people with different things, and you know that your coaching skills can be applied to virtually any type of person or situation. You may also resist choosing a coaching niche because you’re afraid of limiting yourself or of choosing the wrong niche. Cindy Schulson lists sone of the biggest benefits you’ll gain with a clear coaching niche.

By Cindy Schulson