Category Archive: Marketing Essentials

Split-Testing Improves Conversion
Michele A Scism - Small Business Consultant and Marketing Strategist

Email marketing truly is a numbers game. The higher your conversion rates, the larger your list will be. The larger your list, the more sales you will make. So how do you improve your conversions? Michele A. Scism explains that split testing (also known as A/B testing) is a great way.

By Michele A Scism

How To Create a Handout That Makes It Home
Michele A Scism - Small Business Consultant and Marketing Strategist

Have you ever spent a lot of time creating a handout for your talk only to find 100 copies strewn all over the room at the end of the event? Michele A. Scism shares tips how to create a “wow” handout that is useful enough not to be abandoned at the end of the presentation.

By Michele A Scism

Viral Marketing – The Art of Being Shareable
Michele A Scism - Small Business Consultant and Marketing Strategist

Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have 7 shares and two comments? Michele A. Scism shares her viral marketing tips to help you make your content go viral.

By Michele A Scism

How to Build an Audience with Paid Ads
Michele A Scism - Small Business Consultant and Marketing Strategist

I bet you have heard people say “the money is in the list”. Then why have you been avoiding spending money on paid ads that will drive the traffic that builds that list? Michele A. Scism shares tips on how to build an audience with paid leads.

By Michele A Scism

How to Position Yourself to Get More Clients
Admin Text-Only Editing - Text Only Admin

There are lots of vehicles through which you can get in front of people for positioning, but how do you choose? Monica Shah shares her marketing tips to help you avoid overwhelm.

By Admin Text-Only Editing

5 Secrets to Marketing Success
Michele A Scism - Small Business Consultant and Marketing Strategist

Many entrepreneurs are not actively marketing. They are posting something on social media every once in a while or sending out an email randomly. Michele A. Scism shares 5 tactics and strategies that need your attention if you want to be successful with your marketing.

By Michele A Scism

Tips for Marketing on a Budget
Michele A Scism - Small Business Consultant and Marketing Strategist

Are you waiting for sales to increase before you start marketing? At the same time you know that you have to have the marketing to get the sales and cash flow. What if you could find some low cost marketing strategies? Use these tips by Michele A. Scism and start marketing your business on a budget today.

By Michele A Scism

Don’t Waste Your Money on Marketing
Michele A Scism - Small Business Consultant and Marketing Strategist

Michele A. Scism shares her 2 strategies to guide her marketing choices. They’re so simple and effective that they will help you too!

By Michele A Scism

How to Feel Good in Your Marketing “Skin”
No More Uneasiness!
Fabienne Fredrickson - Founder of Boldheart.com (Previously ClientAttraction.com)

If you are someone who feels a bit uneasy about marketing, you are certainly not alone. Fabienne Fredrickson believes that she can help you feel better about it in this video.

By Fabienne Fredrickson

Split Testing 101
Michele A Scism - Small Business Consultant and Marketing Strategist

If you’re not testing and tracking your ads, sales pages, and ad campaigns, then you’re leaving money on the table. Here is a quick checklist from Michele A. Scism for testing/tracking your ads.

By Michele A Scism

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