Category Archive: Press Releases

9 Steps To The Best Press Release Possible

SO…how good is your press release? Do you have press releases that are well written and focused and that can bring in some great publicity, visibility and credibility to your business? If you’ve been having difficulty getting results with your media releases, maybe it’s time for a little studying. Shannon Cherry provides a quick quiz to take prior to you sending out your next news release.

By Shannon Cherry

Press Release Success: Boosting Business with Press Releases

A great way to attract business and also to advertise your business effectively is in media coverage. Getting the media to cover you can be the boost your business needs, especially when your target market is seven times more likely to read or watch a news story than an advertisement. Shannon Cherry gives some examples to help you take full advantage of every opportunity presented to publicize your business.

By Shannon Cherry

The Real Secret To Being Newsworthy

People think news is often about products or services. That’s actually quite rare. When journalists look at what’s newsworthy, it’s always about people, not ‘stuff’. That means your news needs to focus on people and how they are affected by whatever it is you are announcing. To get you started, Shannon Cherry shares some ideas of newsworthy releases and what they should include.

By Shannon Cherry

Promote Yourself With a Social Media Press Release That Rocks!
Michele A Scism - Small Business Consultant and Marketing Strategist

Some people find press releases intimidating.  They don’t have to be, they are essentially just a short news article about something important to your company. Michele Scism lists what you should include when your write a press release in order to drive traffic to your website and generate buzz around your business.

By Michele A Scism

Writing An Effective Press Release

With the ability to instantly publish a press release online, the world of PR has changed. Press releases now have the power to both attract media attention and drive traffic. This change in accessibility has also changed how businesses write press releases. Here are a few tips to help you write effective online press releases.

By Shannon Cherry

Is Your Press Release Ready for Big Time Buzz?

Nothing works better to increase your exposure than a well written and focused press release. There’s not a better marketing tool that does so much! However, out of the hundreds press releases issued daily, very few are actually used by media professionals and producers. Why? From time to time it’s simply a question of available time or space. However, it’s far more common for a press release to fail because the writer doesn’t understand the how to write them. Shannon offers a quick quiz to take prior to your dispatch out your next news release.

By Shannon Cherry

Top Tips If You Want to Start Using Press Releases As A Visibility Tool

Many business owners are under the false belief that writing an effective press release has to be done by an expert, and that it takes expert knowledge to magically garner media attention and visibility. The honest truth is that with a little time and energy you can write your own press releases.

By Shannon Cherry

Piggybacking Your Way to Success

Press releases (also called news releases) are one of the best recipes to have on hand to generate free publicity. But if you really want to attract the media to partake, you need to give them a good reason. And that reason is: you’ve got a great story.

By Shannon Cherry

Get Media Coverage to Boost Your Image Internationally

Want to boost your business image? Get more prospects opting in? Have more satisfied customers working with you? Then you need to get some media coverage.

By Shannon Cherry

Want More Juice to Your Visibility? Add Press Releases

Do you want visibility and more exposure without spending a dime? An effectively written and distributed press release can generate quite a bit of attention for your products or services, and it costs you nothing but your time.

By Shannon Cherry

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