Category Archive: Press Releases

101+ Reasons to Tweet, Update, Blog and Otherwise Shout About Your Business
Admin Text-Only Editing - Text Only Admin

Looking for ideas to help you figure out what to tweet about, post on your fan page, share on your blog, issue a press release on, or otherwise shout about you and your business to get some attention? Here are 101+ different reasons/occasions/ideas so next time you're staring at a blank status update box or brainstorming ideas for a press release, you can use this list to help you come up with the perfect idea.

By Admin Text-Only Editing

3 Things a Journalist Won’t Tell You About Why Your Press Release Sucks
Admin Text-Only Editing - Text Only Admin

So what makes a news release a winner? Let’s take a look at three reasons your press release could end up in the garbage and how to keep it out.

By Admin Text-Only Editing

Why the Headline of Your Release is the MOST Important Part of the Release
Admin Text-Only Editing - Text Only Admin

Think about the way you read articles. What is the first part you read? Your headline must reach off of the paper or screen, grab them by the ears and shake them up enough until they want to know more.

By Admin Text-Only Editing

Me and You and Press Releases
Admin Text-Only Editing - Text Only Admin

It is important to write press release in the third person because doing so often gives you an objective point of view on your product. For years we have been discussing the world in first and second person. Here are a few tips to help you get out of yourself and write a correct press release.

By Admin Text-Only Editing

Do You Know What to Write About in Your Press Release?
Admin Text-Only Editing - Text Only Admin

Most people don't have trouble writing a press release. The hard part is coming up with an idea to write about. Here's some ideas.

By Admin Text-Only Editing

How to Write a Press Release Right
Admin Text-Only Editing - Text Only Admin

Press releases are a great form of offline marketing. Many business owners, coaches and consultants are aware of press releases and their potential for marketing success. However, many people try to 'ad-lib' a press release and end up in a journalist's trash can. Let's go over the basics of press releases to make them effective and properly formatted.

By Admin Text-Only Editing

How Good is Your Press Release?
Admin Text-Only Editing - Text Only Admin

To increase your exposure, nothing works better than a well written and focused press release. Media coverage provides wider visibility than most advertisements, is perceived as credible – unlike most advertising, and of course, media coverage is free publicity! If you’ve been having difficulty getting results with your media releases, maybe it’s time for a little studying. Here’s a quick quiz to take prior to you dispatch out your next news release.

By Admin Text-Only Editing

How Not to Write a Press Release
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

In the world of public relations, press releases are the explorers. They travel far and wide, visiting media outlets everywhere, and presenting information about your products and services. Media people decide whether or not to cover your business based in large part on those hard-working press releases. So, there's a lot riding on them. Therefore, it pays to take a little extra time to make sure they're outfitted correctly for the job.

By Michele Pariza Wacek (Michele PW)

Are You Making These Press Release Mistakes?
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

You have your press release ready to send. But before you hit that "send" button, take a moment and run your press release through this checklist.

By Michele Pariza Wacek (Michele PW)

Search
Generic filters
Match phrase exactly
Search in title
Search in content
Filter by Custom Post Type
Posts
Articles
Self-Studies
Free Templates