Category Archive: Public Relations

Your Pre Public Relations Game Plan
Michele A Scism - Small Business Consultant and Marketing Strategist

Do you dream of the day that a national talk show wants you as a guest? But what if you aren’t ready? Michele A. Scism shares 3 areas that your business should focus on prior to going deep into a public relations campaign.

By Michele A Scism

Five Strategies To Get The Word Out Quickly About Your Business
Fabienne Fredrickson - Founder of (Previously

Whether your business is new or you are expanding your offerings, the very first thing you want to do is let people know what you are up to. The more people who know, the better your chances of getting referrals which will help get your client pipeline flowing. Fabienne Fredrickson provides strategies to quickly educate your environment about your business with a “Warm Letter of Introduction”.

By Fabienne Fredrickson

When It Comes To PR, Don’t Forget To Go Local

Many coaches and consultants dream of getting national media coverage, but neglecting the local press could actual hinder your results – in more ways than one. Shannon Cherry lists how getting local press coverage is a big step in the right direction.

By Shannon Cherry

Go Local And Get More Publicity

If you a trying to get more visibility and credibility by getting national publicity for you or your business, you need to know you’re not alone. Tens of thousands of people are trying to do the same thing. And there’s nothing wrong with that! You ARE missing out on great publicity opportunities, however, if you don’t focus on local media as well.

By Shannon Cherry

Increasing Visibility: The Power of Testimonials
Michele A Scism - Small Business Consultant and Marketing Strategist

Have you taken a course or attended an event lately that you just loved. Don’t be afraid to write a testimonial. Testimonials are one of the most powerful tools you can use to get your name out in front of a wider audience. Yes, you are helping the person you are recommending, but also, you can really boost your business by making good recommendations.

By Michele A Scism

Getting More Credibility

Credibility is one of the rarest yet most powerful commodities in your business. If you have credibility, you’ll be able to get people on email lists, get joint venture partners and get others to buy with ease. Without credibility, nobody will give you their credit card.

By Shannon Cherry

I Want You to Notice When I’m Not Around: 5 Tips for Visibility Staying Power

The staying power of visibility- not just to be seen, but to be MISSED, is to be sought out, to be longed for. This is all part of the emotional imprint that your business leaves on others. Here are 5 tactics to make a lasting emotional imprint on your audience so they miss you when you’re not around and keep you top of mind.

By Nancy Marmolejo

How to Frustrate The Hell Out of Your Prospects and Clients
Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

You have to make it easy for people to do business with you. It doesn’t matter what you’re selling — products or services. And it doesn’t matter what type of business you’re in. Never, ever, ever make your prospects and clients work too hard to do business with you. What do you need to tell them every single time?

By Marty Marsh

Out of Office Emails Suck… Usually
Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

The “out-of-office” emails that people send when they are, well, out of their office, can be very annoying. Here are a few ideas to think about when deciding what you want your message to say to people.

By Marty Marsh

Go Ahead! Toot Your Own Horn!

It’s so difficult to brag. It just feels wrong and we certainly don’t like to listen to other people toot their own horn however being able to do so successfully can mean the difference between making a sale or not. It can make the difference between forging a partnership or not and it can make the difference between establishing your credibility and authority, or not. So how do you toot your own horn successfully?

By Shannon Cherry

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