Category Archive: Public Relations

4 Ways to Get Known Fast
Janis Pettit - The Turnaround Coach

Want to know one of the biggest challenges women face when trying to grow their idea, knowledge, or service based businesses? It’s how to quickly build an expert reputation and start to have a name people in your target market know, seek out, remember and recommend. Because if you don’t, you’ll get lost in the marketing clutter and struggle to get enough leads and clients.

By Janis Pettit

3 Easy Ways to Leverage Your Business for a Good Cause
Ali Brown - The Entrepreneurial Guru for Women

When most people think of entrepreneurs and philanthropy, Microsoft CEO Bill Gates comes to mind, as do media moguls such as Oprah Winfrey or high-earning superstars like Angelina Jolie. But whether you’re a solo-preneur barely making ends meet or managing a team of 20, there are plenty of ways you can leverage your business to make a real impact on your community, and they don’t have to involve an out-of-pocket donation. Here are a three easy ways you can incorporate philanthropy into your business model.

By Ali Brown and Admin Text-Only Editing

Are You Teflon or Velcro? Visibility Tips That Stick
Admin Text-Only Editing - Text Only Admin

Of course you want big time visibility for your business, you want to be the Go-To person in your field. But are your actions supporting fleeting “Teflon” visibility where you’re hot one minute then slip out of site the next; or do you want “Velcro” visibility where you’re IT and you stick? Here are Nancy's tips for visibility that sticks.

By Admin Text-Only Editing

How to Get Testimonials that Sell
Ali Brown - The Entrepreneurial Guru for Women

If you're like most people, before you lay down your hard-earned money on a product or service, you check it out first, whether by asking a friend, looking at the customer ratings online, or reading the testimonials. No one likes to buy a lemon, so it just makes sense. If you see enough testimonials from people you "know" it removes the risk factor, and you're ready to dive in. So how do you get great testimonials, especially when you're just starting out?

By Ali Brown and Admin Text-Only Editing

What’s Newsworthy for the News Media?
Admin Text-Only Editing - Text Only Admin

Let’s take a look at a few ways to catch your journalist’s eye and become the go-to source for great reporting.

By Admin Text-Only Editing

Expert Status: Well Worth the Work
Michele A Scism - Small Business Consultant and Marketing Strategist

Do you have an online business? If you do, the second question is how are you doing? The bottom line is always the uppermost concern in your mind. To that end, creating expert status may be just the thing to catapult your business to the next level.

By Michele A Scism

Customer Recognition as a Marketing Strategy
Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

In spite of the fact that so many of us are trying to build up our businesses online, many of us still attract almost all of our customers from a local market. So how do you reach local customers? Many business owners have become experts at reaching customers out of their area, but how do you target people right where you live? Here are three tips to help you successfully market to your local area.

By Marty Marsh

3 Tips to Make the Most of Media
Admin Text-Only Editing - Text Only Admin

You can leverage any media appearance to your advantage. Here’s how!

By Admin Text-Only Editing

Who’s the Real Expert?
Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

Using an attention-getting delivery service like FedEx, UPS or Priority or Express Mail Service, send a “media kit” to the editor of your local newspaper, radio station or other media outlet that introduces you and contains information that firmly establishes you as the local expert in your field. For the whole story on this tip, and some ideas for what to include in your kit, read on.

By Marty Marsh

PR Power Blueprint
Ali Brown - The Entrepreneurial Guru for Women

The objectives of good PR are to build awareness, to stand out from the crowd, to deepen the relationship with existing customers, and to gain new ones. And it’s not difficult to do—not if you know the insider secret of how to attract the media’s attention. There’s just one very simple rule you have to stick to if you want to succeed beyond your wildest dreams. All will be revealed soon.

By Ali Brown and Admin Text-Only Editing

Search
Generic filters
Match phrase exactly
Search in title
Search in content
Filter by Custom Post Type
Posts
Articles
Self-Studies
Free Templates