Category Archive: Public Relations

How a Profit Path Can Help Your Online Visibility Payoff
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Getting visible is great- in fact I’ve crafted this entire blog to support your online visibility, branding, and overall public presence- but without a clearly outlined Profit Path, your visibility ends up being all window dressing and no substance.

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Publicity — What Do You Do When PR Goes Horribly Wrong?
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

Have you ever had done something you thought was a really good idea at the time and then it completely backfires on you? What should you do then?

By Michele Pariza Wacek (Michele PW)

5 Ways to Use Photos and Facebook to Build Your “Celebrity With Integrity” Status
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As a coach, consultant, author or speaker or other small business owner, you are always in the mode of creating your "expert status." That means that you know enough about your clients, their needs and desires and solutions to help them, that you can claim expertise in this area. With social media, it's easy to create and share real examples of your expertise. Here are 5 easy examples of how to post pictures on Facebook to build your "Celebrity with Integrity" platform.

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Goofed In Public? Here’s What to Do…
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As you increase your level of visibility, you need to have a plan in case you say or do something in public that gets misunderstood, misinterpreted, or was simply a stupid thing to say. Here are my 5 tips for what to do when you stir up the pot and don't like the taste of what you've created.

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Where are You in the Hierarchy?
Sandra P. Martini - Business Growth & Marketing Expert

There is what I call a “Hierarchy of Connection” – the higher the level of your connection, the more credibility you have and the more likely prospects are to turn into clients and refer others to you – think of this as the “know, like and trust” factor you hear so much about.

By Sandra P. Martini

Is PR Right for You? 6 Questions to Ask
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

PR is one of my favorite marketing methods, but it can also be one of the more frustrating ones. Even when you do everything right, you still might not get the publicity you want. Before you launch into something that could end with you becoming hairless (and investing in a sizeable hat collection) ask yourself the following questions.

By Michele Pariza Wacek (Michele PW)

3 Tips To Create Mini-Celebrity Status In Your Industry
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Getting your name on everyone's lips in your niche market ought to be a priority for every coach, consultant, designer and every other small business owner. By cultivating "mini celebrity" status for yourself within your industry, the more your business will begin to produce the kind of opportunities, money, prestige and fulfillment you desire. Here are 3 quick tips to help get you started:

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