Category Archive: Launching Products & Programs

A New, Love-Based Approach to the Product Launch
Why Launching a Product Can Be a BIG Win, Even If You Don’t Make Many Sales
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

The product launch: it’s a great way for a conscious, mission-driven spiritual entrepreneur to build both the buzz and her biz, when done right. But did you know that a product launch can also pay off in other ways too? Michele Pariza Wacek shares five non-sales, love-based benefits to a product launch.

By Michele Pariza Wacek (Michele PW)

How to Price Your Coaching Program
Michele A Scism - Small Business Consultant and Marketing Strategist

How much are you worth to your clients? Pricing is one of the biggest stumbling blocks for entrepreneurs. Michele Scism shares tips on how to price your coaching program.

By Michele A Scism

Are You Putting Too Much Content Into Your Products?
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When you are generous with your content and expertise, your customers love it! But there is this moment when it shifts, when your content becomes too much for them. How to avoid overwhelming your customers with too much content.

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How To Test A New Idea or Concept? Experiment!
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Do you want to explore a new concept, idea or philosophy but you aren’t sure if it will fly? Do you have a great business idea but the energy is heavy and you know you want to move forward but it feels like you are walking in quicksand? I recommend using that age-old creative strategy: Experiment!

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Do You Know What to Write About in Your Press Release?
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Most people don't have trouble writing a press release. The hard part is coming up with an idea to write about. Here's some ideas.

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Get Off The Roller Coaster and On The Escalator
Sandra P. Martini - Business Growth & Marketing Expert

For years, decades actually, you’ve been taught to create marketing “funnels” and “pyramids” and that these, in essence, create the backbone of your marketing plan. Truth is, they don’t work.

By Sandra P. Martini

Launch-based or Sustainable — Which Type of Business Do You Have?
Sandra P. Martini - Business Growth & Marketing Expert

So many businesses are "launch-based" -- never earning revenue unless something is actively being promoted or clients are locked into long-term contracts. And then, once that promotion is over, the business owner is frantically trying to create the next program, product or service to launch. Imagine it, high revenue one month, low revenue the next two, then high again, then low. Your revenue isn't meant to be a roller coaster ride.

By Sandra P. Martini

Quick Tips To Launch Your Teleseminar
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Kendall routinely attracts several thousand people to her teleclasses. Here are her personal tips on how you, too, can use this ultra convenient way of marketing your business to help you accelerate your results.

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Choosing the Right Product or Service to Launch
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Here are 3 quick tips you can use to quickly sift through your ideas and choose the ones that are MOST likely to be high-payoff for you!

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