Blog Archive: Copywriting/Writing


Why Most Authors Sell Few, If Any, Books
Kathleen Gage - The Street Smarts Marketer™, CEO and founder of Turning Point, Inc. and Maxwell Publishing

In talking with three authors recently, it was apparent all had spent a great deal of time writing their books. Not only time, but money for editing, cover design, layout, etc.

“But book sales are so slow!” all commented.

“What are you doing to market?” I inquired with each.

All proudly responded, “I put it on Amazon.”

By Kathleen Gage


[Video] The Story Behind the Story — “Love-Based Copywriting System” Book
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

It was while I was promoting my first Love-Based Copywriting book, “Love-Based Copywriting Method,” that I realized I needed to write what would become “Love-Based Copywriting System.”

You see, while the first book explained the love-based copy philosophy, I didn’t make it a “nuts and bolts” copywriting book. My reasoning was because I wanted a book for folks who already knew how to write copy and didn’t necessarily want to learn how to write headlines or features and benefits.

By Michele Pariza Wacek (Michele PW)


[Video] The Story Behind the Story — “Love-Based Copywriting Method”
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

“Love-Based Copywriting Method” is the book that started the Love-Based Business movement.

Before I wrote this book, entrepreneurs didn’t have much of a choice on how they wanted to market themselves with their promotional copy (copywriting is writing marketing materials, nothing to do with putting a copyright on something or protecting intellectual property).

By Michele Pariza Wacek (Michele PW)


Video Podcast – How to Make Money With White Papers
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

Have you ever written a short report, a white paper, a planner or a template of some sort? These tools make great easy buys for your potential clients. Today’s podcast is about how you can use these tools to make money, not to mention find out who the buyers are in your audience.

By Michele A Scism


Video Podcast – How to Use PLR
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

Are you one of those people who has bought tons of PLR only to have it sit on your hard drive? Maybe you are new to the world of PLR. Well in today’s episode of Entrepreneurs Take Action, Michele shares different ideas about how you can use PLR.

By Michele A Scism


Video Podcast – 4 Steps to Overcoming Writer’s Block
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

Do you struggle with writing? Maybe you don’t consider yourself a writer and find it difficult to get started. Maybe you are an author and you still struggle with times of writer’s block. In today’s podcast video, I share 4 steps to overcoming writer’s block.

By Michele A Scism


3 Greatest Ways to Create Blog Content Without Writing a Word
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

You know you should be blogging and yet it just isn’t happening. Maybe you don’t know what to write about or maybe you simply don’t like to write. You’re not alone. In fact, if you ask most any online business owner what their most dreaded task is, having to create blog content will likely rank right up there with bookkeeping and cold calling. With few exceptions, most people simply do not like to write, so they find any excuse not to do it.

By Michele A Scism


10 Minute Blog Post System Part II
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

Back to how you can create blog posts in 10 minutes or less. As we discussed in Part I, in order to implement this system you must know your keywords. If you are still unsure about how to come up with keywords, there is plenty of information that you will find if you do a little research.

By Michele A Scism


10 Minute Blog Post System Part I
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

Question – What do you do when you can’t quite find the time to blog? You know you should be doing it at least 3 times a week, but before you know it, weeks have passed and you haven’t blogged. You need a way to write quick blog posts.

Answer – You pull out the old “10 Minute Blog Posting” system that I am so proud to have created!

By Michele A Scism


21 Ways to Cash in On Content: #1 Create a Lite Version
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

Do you have tons of content that is just sitting around on your hard drive? Would you like to start making money with it? How great would it be to cash in on that content.

By Michele A Scism

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