Blog Archive: Copywriting/Writing


Why Most Authors Sell Few, If Any, Books
Kathleen Gage - The Street Smarts Marketer™, CEO and founder of Turning Point, Inc. and Maxwell Publishing

In talking with three authors recently, it was apparent all had spent a great deal of time writing their books. Not only time, but money for editing, cover design, layout, etc.

“But book sales are so slow!” all commented.

“What are you doing to market?” I inquired with each.

All proudly responded, “I put it on Amazon.”

By Kathleen Gage


[Video] The Story Behind the Story — “Love-Based Copywriting System” Book
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

It was while I was promoting my first Love-Based Copywriting book, “Love-Based Copywriting Method,” that I realized I needed to write what would become “Love-Based Copywriting System.”

You see, while the first book explained the love-based copy philosophy, I didn’t make it a “nuts and bolts” copywriting book. My reasoning was because I wanted a book for folks who already knew how to write copy and didn’t necessarily want to learn how to write headlines or features and benefits.

By Michele Pariza Wacek (Michele PW)


[Video] The Story Behind the Story — “Love-Based Copywriting Method”
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

“Love-Based Copywriting Method” is the book that started the Love-Based Business movement.

Before I wrote this book, entrepreneurs didn’t have much of a choice on how they wanted to market themselves with their promotional copy (copywriting is writing marketing materials, nothing to do with putting a copyright on something or protecting intellectual property).

By Michele Pariza Wacek (Michele PW)


What My Novel “Mirror Image” Can Teach You About Biz
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

I’m launching my second novel “Mirror Image” — it’s a psychological thriller/mystery/suspense (you can grab your copy here). And, to celebrate, I thought it would be interesting to share “the story behind the story” about how that novel got birthed.

It was a long, difficult, painful, messy birth — I share it all on my fiction blog.

It’s a story about almost getting the gold to losing it all to having everything finally come together.

By Michele Pariza Wacek (Michele PW)


3 Keys to Love-Based Online Marketing
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

For many folks, online marketing/internet marketing is synonymous with slimy, hype-y, sales-y marketing.

But what if I told you it didn’t have to be that way. That it’s entirely possible to market your business with love, using tactics and strategies that feel good to both you and your ideal prospects.

And the best part? When you do, you not only reach more of the people whose lives you’re so passionate about transforming, but you also grow your business effortlessly.

By Michele Pariza Wacek (Michele PW)


Want to Read the First Chapter of “The Stolen Twin”?
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

Chapter 1

My life has been dominated by two dreams.

In the first, I see my twin sister Cat at seven, the last time I ever saw her. She is all pink and golden – hair hanging in yellow ringlets, dancing blue eyes, rosy cheeks. She is beautiful, my sister. Light, sweet, charming. My opposite.

By Michele Pariza Wacek (Michele PW)


Why It Took Me 10 Years to Publish My First Novel
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

Yes, you read that right.

I wrote “The Stolen Twin” over ten years ago. And it basically sat in a desk drawer until a few months ago when I pulled it out, dusted it off, and published it.

By Michele Pariza Wacek (Michele PW)


Are You Putting Your Dreams On Hold?
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

Back in 1998, I quit my job to become a full-time freelance writer/copywriter.

At the time, there were no coaching, masterminding or mentoring programs that taught you how to set up and run a successful business (or, if there were, I didn’t know about them as the Internet was still in its infancy) so I went to the Small Business Association (SBA) and got myself a counselor.

By Michele Pariza Wacek (Michele PW)


How a Blog Editorial Calendar Will Revolutionize Your Business in 2016
Admin Text-Only Editing - Text Only Admin

Is your blog working for your business?

By that I mean, are you generating the traffic you want? Are your posts turning readers into buyers?

Is the amount of time you spend writing your content converting into dollars in your pocket?

By Admin Text-Only Editing


Inspiration is Unpredictable – How to Keep the Ideas Flowing
Admin Text-Only Editing - Text Only Admin

It’s true! Most entrepreneurs somewhat dread writing their newsletters. The process of continuously coming up with ideas can be a daunting task to do week after week.

You sit down to start writing and you just stare at the empty page. Before you know it, hunger strikes. Then you notice that the laundry needs to be done. Now it’s an hour later and you still haven’t written your article.

By Admin Text-Only Editing

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