Blog Archive: Marketing Essentials


What is Relationship Marketing?
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

What brands do you love that are nailing relationship marketing? Maybe we need to start by looking at “What is relationship marketing”. I’ll tell you what it is not. It is not meeting me on Facebook and immediately asking me to buy something from you!!!!!

By Michele A Scism


Flip It! Where is the Magic Website Traffic Bullet? [Video]
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

How many of you are secretly looking for the website traffic button?

I mean, all you have to do is take a quick view of your Facebook feed to see tons of ads from gurus promising to teach you where that that magic website traffic bullet is.

By Michele Pariza Wacek (Michele PW)


What is Content Marketing? (Video)
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

When you think about content marketing, what is the first thing you think of? Blogging? Writing articles? What about visual content? I read a great article on HubSpot that expanded on the conversation about what content marketing really is. It had great statistics, and you know I love statistics! Here are a few that I thought were interesting:

By Michele A Scism


Customer Experience, The Wow Factor
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

Tony Hsieh said “I’d rather spend money on things that improve the customer experience, than on marketing.” That’s quite a statement.

What is the experience that you want your customers to have? Are you WOWing them? In today’s video, I am going to take you with me on a journey as we explore customer experience.

By Michele A Scism


[Video] Flip It! What Do I Do if I Hate Marketing?
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

Do you hate marketing?

If you do, you’re not alone.

“Marketing” is one of those words that can strike so many feelings into the heart of any entrepreneur … and love is typically NOT one of them!

By Michele Pariza Wacek (Michele PW)


Get Customers To Pay More… Happily!
Robert Gerrish - Small Business Speaker, Writer & Commentator - Supporting Those Going it Alone

As buyers, the feeling that we’re about to shell out a little more than we intended can be oddly exciting. So as sellers, how do we get customers to pay more happily?

You know those people who line up at the back of conference rooms after the keynote has spoken, often paying thousands of dollars for their programs? They’re thinking: “I probably shouldn’t sign up, but it’s going to be good, so I’ll do it anyway.”

By Robert Gerrish


Marketing a Better Mousetrap Isn’t as Much Fun
Fabienne Fredrickson - Founder of Boldheart.com (Previously ClientAttraction.com)

Today, I’m sharing a mindset shift that was incredibly powerful for many of my Leverage Year 2 Boldheart Business members a few weeks ago.

(In my business teachings, we always start with Mindset, before going to the tactical or “exactly how to.” Why? Because without working on your belief systems and fears – yes, even as it relates to your business – you’d procrastinate or just not do the work. As you’ve done.)

By Fabienne Fredrickson


How to Get More Facebook Likes
Michele A Scism - The Results Lady, Social Media and Online Marketing Strategist

A quick google search for “How to Get More Facebook Likes” will bring back millions of articles. It is obviously a hot topic so let’s talk about it. First, why do you want to get more Facebook likes on your business page?

By Michele A Scism


What to Actually DO to Grow A Business
Christine Gallagher - Online and Relationship Marketing Mentor and Coach

Honestly, the biggest issue for most business owners is they just don’t know exactly what “to do’s” to focus on to grow their cash flow and scale their business without working harder.

The growth and expansion of a business really comes down to 4 laser-focused steps (you might be able to skip some of these depending on where you’re at in business):

By Christine Gallagher


Online Marketing Strategy: Got Your Cart Before The Horse?
Marnie Marcus - Bestselling Author, Business & Marketing Consultant

What do all these questions have in common?

  • If I start a business, how will I market it?
  • If I write a book, who will publish it?
  • If I win the lottery, how will I protect my winnings?
By Marnie Marcus