Blog Archive: Marketing Essentials

Niche Marketing: The Business Specialist
Robert Gerrish - Small Business Speaker, Writer & Commentator - Supporting Those Going it Alone

When it comes to working smarter we shouldn’t overlook niche marketing and the benefits of positioning yourself as a business specialist. Here are five compelling reasons to do just that.

By Robert Gerrish

Why Is Consistency So Crucial To Social Media Marketing?
Sophie Zollmann - Certified Online Business Manager/Social Media Manager

Consistency is crucial to the success of your social media marketing strategy. Although there are a host of different techniques that you can use to grab the attention and interest of your customers, maintaining that interest with an ongoing pattern of posts and a steady voice is crucial.

By Sophie Zollmann

Quick and Easy Lead Nurturing Strategies (Video)
Michele A Scism - Small Business Consultant and Marketing Strategist

Lead nurturing means different things to different people. For this podcast we are talking about leads that are on your email list and connected with you on social media. Question – do you know what the average length of time someone stays on your list before they buy? 1 month? 12 months? 36 months? Now remember we are talking average. Of course, we have some people in this world that make instant buying decisions. At Decisive Minds our average is 15 months.

By Michele A Scism

Monkey See, Monkey Do: Why You Shouldn’t Always Watch Your Competition
Holly Chantal - Founder of The Land of Brand: Branding Strategist and Website Designer

Have you ever noticed when you’re out to eat with a large group of people, if one person takes a sip of their drink, the majority of the group will as well?

It happens unconsciously, you most likely don’t even notice picking up your drink yet your brain grabs onto the power of suggestion and tells you you’re thirsty too. Monkey see, monkey do.

By Holly Chantal

Using OEM to Market Your Books
Kathleen Gage - The Street Smarts Marketer™, CEO and founder of Turning Point, Inc. and Maxwell Publishing

There are countless ways to market a book. One of the most effective is to utilize OEM – other experts’ markets. Getting in front of an already existing market saves you time, effort and money. And who doesn’t want to save on all three?

By Kathleen Gage

Making Love the Bottom Line
Christine Gallagher - Online and Relationship Marketing Mentor and Coach

making love the bottom line/heart with lights

“Putting love first means knowing that the universe supports you in creating the good, the holy, and the beautiful. It means knowing that you’re on the earth for a purpose, and that the purpose itself will create opportunities for its accomplishment.” – Marianne Williamson

There is intention behind everything we do in our business.

And there is a difference in an intention of service, and one of accumulation.

By Christine Gallagher

Content Marketing Equates to Visibility and Increased List Size
Kathleen Gage - The Street Smarts Marketer™, CEO and founder of Turning Point, Inc. and Maxwell Publishing

Most experts who conduct business online and offline know increasing their subscriber list size can equate to increased revenues. Increasing your list with qualified leads takes more than simply adding numbers.

ROI/Content Marketing Equates to Visibility and Increased List SizeIt takes a targeted effort including knowing who you want to reach, where they are at, and getting in front of them in a way that establishes your credibility.

It also takes consistent, and ongoing, effort. One of the best ways to position your expertise is through content marketing.

By Kathleen Gage

Scissors. Paper. Wreck.
Robert Gerrish - Small Business Speaker, Writer & Commentator - Supporting Those Going it Alone

From time to time in our little business, projects go pear-shaped and whoever is in control feels some discomfort. Right now, I’m hurting bad. Here’s what I’ve learnt.

You’ll be familiar with the ‘choose any two’ option we’re told about when faced with the selection of fast, good or cheap in the buying process (you can’t have all three). These days, purchasing is more complex, and to my mind is reminiscent of the schoolyard game of scissors, paper, rock – you’re not sure what the other party is truly offering until it’s all over.

By Robert Gerrish

What is Relationship Marketing?
Michele A Scism - Small Business Consultant and Marketing Strategist

What brands do you love that are nailing relationship marketing? Maybe we need to start by looking at “What is relationship marketing”. I’ll tell you what it is not. It is not meeting me on Facebook and immediately asking me to buy something from you!!!!!

By Michele A Scism

Flip It! Where is the Magic Website Traffic Bullet? [Video]
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

How many of you are secretly looking for the website traffic button?

I mean, all you have to do is take a quick view of your Facebook feed to see tons of ads from gurus promising to teach you where that that magic website traffic bullet is.

By Michele Pariza Wacek (Michele PW)

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