5 Ways to Banish Bright Shiny Objects Forever

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

Are you still on track for your 2015 goals?

When I ask this question (especially this time of year!), I usually get a blank stare. By now, most people would have to look up what they wrote last year.

And, when they do, they discover that they haven’t made progress at all… is that you?

Believe me, I get it.

I still remember that awkward moment about a year into my coaching business when I had to tell my parents (both accomplished entrepreneurs) that my coaching business was losing so much money.

My Dad said something to me that almost made me cry,

Michele – do you actually have a plan for this business? It doesn’t seem like a viable business! Why don’t you quit doing this and we can start another family business?

As a lifelong entrepreneur, that stung… after all, I wanted to build something of my own, but it was the best thing he could have said to me.

I made changes the very next day.

In short, I started giving my coaching business the respect it deserved.

And… it grew… I am on track for my first 7 figure year this year.

I used the system I developed with my clients… and their businesses grew too. They were getting better results, so they happily renewed each year even while I increased my rates.

I lay the whole system out for you in my 2016 Decisive Minds Business Planner. (I’m running a Black Friday special where you can get the planner for a crazy low price). Grab it now 🙂

In the meanwhile, here is a quick list of the things I did to turn my business around:

  • I spent time getting very clear on my ideal client. The only way to compete with big companies is to tightly target your audience. That way the time and money you spend are focused. Plus, your copy, offers and content can be created so that your ideal client knows that you are reading their minds. (Read more about how to choose your ideal client here: http://decisiveminds.com/finding-the-perfect-fit-choosing-your-ideal-client-and-unique-selling-proposition/10425)
  • I made a plan for how much revenue I needed for this business to grow (and support my family!) It is really easy to get caught up in what you want to do – rather than why you are doing it. Yes, your goal is to help people – but also the goal of every business is to make money. If you start with how much you need and then work backwards, you can begin to create a business plan that will work for your business.
  • I worked with a coach to create a solid marketing plan. At this point in my business, I had a lot of business savvy, but less experience in the online world. It made a lot of sense to me to get help from a coach who had created a successful online business. My clients now benefit from my experience as I help them create successful businesses. You can get a sneak peek of the plan I use with them here.
  • I started getting serious about my systems and business operations. Growing up in several family businesses, especially my trucking companies, I intuitively understood the need for systems and processes to make things go smoothly. This is always a work in progress, but every system I develop with my team frees up more of my time. The goal is to have the day to day operations of the business run themselves so you can spend more time growing your business.

Is this going to be the year where you finally “get it together” and create a scalable, growing business? What are your big plans for 2016? Leave a comment and we’ll help each other.

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, Entrepreneur.com and Forbes.com. She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit http://DecisiveMinds.com

© Copyright 2015 Michele A Scism
2 comments on “5 Ways to Banish Bright Shiny Objects Forever
  1. Aira Bongco says:

    it also helps to have an action plan where you can take the first step now. Sure, things will not be perfect. But as long as you keep moving forward, then it’s good.

  2. Aira Bongco says:

    More than just constructing a marketing plan, it is also very important to have an implementation plan so that you know how to act on it. So it will not be just a plan. It can be turned into reality.

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