As I was straightening out the many many books on my bookshelves, I accidentally drop the book entitled: The Martha Rules – Part 1 Essentials for Achieving Success as You Start, Build, or Manage a Business.
I read this book several years ago and before I knew it, I found myself flipping through the pages again.
I realized that there is no better way to start a New Year, a new month or a new quarter than by developing a marketing plan that ensures success for the current year and beyond.
Here are the 10 Essential Martha Rules that apply whether you are a new entrepreneur, an employedpreneur, seasoned business owner or a recognized business mogul:
Rule #1 – What’s Passion Got To Do With It? Search and experiment until you find your passion, then this work will fulfill and empower you to create, build, devise, initiate, lead and serve.
Rule #2 – What’s the Big Idea? Walk in your customers’ shoes and ask the right questions before jumping into a Big Idea.
Rule #3 – Clarity: Zoom In and Out. It takes a telescope, a wide-angle lens, a microscope and the ability to use each appropriately to succeed as a business owner. Clear vision, a good accountant and lawyer, a pragmatic look at risk, and a frugal culture are key to success.
Rule #4 – Share, Connect, Build, and Manage. If making money is more important than your customers’ satisfaction and loyalty, then you may have not yet found the right business to build.
Rule #5 – All Dressed Up and Ready to Grow. Promotional creativity without common sense is costly, but common sense alone is boring. Clever, unexpected and creative advertising paired with publicity that captures media interest puts products in your customers’ hands.
If you want to know the remaining five Martha Stewart Rules, stayed tuned for the next post: Achieving Business Success based on The Martha Rules – Part 2. Remember these rules are the stepping-stones for you to leverage, grow and amplify who you are in career, business and life.
© Copyright 2014 Laureen Wishom