Your irresistible free gift is the best way to entice people to sign up for your email marketing list. No longer can you simply ask people to sign up for your newsletter, you need to give them something in exchange for their contact information.
If you don’t yet have an irresistible free gift prepared, make that a high priority on your to-do list, and get it done. The best and fastest item you can produce is likely a short special report or an ebook. Be sure you include valuable and relevant information geared toward the problems you solve for clients and be generous with what you include.
This is your chance to shine as the expert so that your reader will know without a doubt that you are the person who can help them get relief from a problem or get what they want. So be sure that you include some call to action and give them someplace to go for more information like a special landing page at your site that tells them how they can hire you.
© Copyright 2011 Marty Marsh