Are You Elevating Your Career Brand Based on Your Definition of Success?

By , The Growth * Success * Acceleration Expert

Solo-E Certified Solo Entrepreneur Expert

Laureen Wishom - The Growth * Success * Acceleration Expert

In my Amazon Best Seller, Fit, Fine & Fabulous in Career, Business & Life, I stated that you must create your own definition of success and then walk with purpose in every area of life.

Success is doing what you love. It is discovering how to have a better career, a better business, a better life, and how to be a better you. In fact, Philosopher Dan Dennett once said that success is discovering the secret of happiness and then dedicating your life to it.

There are many good-hearted, well-meaning people who will try to define you and what your definition of success should be as you elevate your career brand. They are basing their definition on their frame of reference and their experiences not yours.

When these individuals try to impose their definition on you, they may overlook your uniqueness out of concern for your emotional well being.

Stand firm in who you are and what you want in your career as it relates to your definition of success. Your traits may seem awkward or different to them, but you know what makes you unique and what drives you. This is what you want to elevate – because it is the essence of your true personal brand.

If you work in a large building, expand your network by taking different routes when entering and leaving your office building. Use the opportunity to reconnect with people you know and introduce yourself to people you don’t. Be sure to project the happy, friendly persona of someone who is acute in the art of networking and clear about his/her personal brand and pathway to success.

If you’re seeking a future role in a different department of your company, you should visit that department on a regular basis and get to know the ‘go to persons’ in that department – its a great way to elevate your career path and build your brand on a long-term basis.

Never reject someone’s offer to help. Always accept the resources being offered by others. Many people will offer to help you and often times they do this in order to have the opportunity to showcase their strengths and expertise –remember, you are not imposing on someone who offers their help.

One of the biggest mistake career professionals make is to resist what’s happening around them instead of embracing it and learning from it. This comes from an over-attachment to what we think “should be” in life.

Have you ever thought: “I should have gotten that promotion – I really deserved it!” or “I should have landed that job.” When we overly attach ourselves to what we think should unfold or what our life must look like, we close ourselves off from embracing what’s happening as a lens into what we really want.

In other words, if you’re not landing any of the jobs you think you deserve, you need to take a good look at your qualifications, attitude, background and credentials. Do you have what the employers are looking for – if not, do something about it.

Remember you define your definition of success, you are responsible for elevating your brand and you are responsible for leaping up the corporate ladder by using your strengths, knowledge and brand.

Dr. Laureen Wishom is dedicated to teaching high-achieving women entrepreneurs, executives, non-profit leaders and career professionals how to master Growth, achieve Success and live in strategic Acceleration.  Through her workshops, VIPs, coaching programs and products, Dr. Laureen shows high-achieving women (and enlightened men) how to bring about radical success in:  1) Visibility and Positioning 2) Business Growth/Career Success, and 3) Revenue Acceleration.  She is known for creating “WOW”, providing an unique customized experience and educating women on “doing different things and then doing things differently”™.  To receive Dr. Laureen 5-day e-course entitled: How to "Show Off" Your Credibility for Revenue Acceleration or the audio: Are You Making a Cardboard Connection or a Brand Connection, visit

© Copyright 2015 Laureen Wishom
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