Are You Fixing Their Problems?

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

Have you seen the TV ads for  They buy and then sell peoples unwanted gift cards.  What a brilliant idea.
Think about it – people are given gift cards for birthdays, holidays, thank you’s – all kinds of events.  Even rebates are now given on gift cards.  You probably have unused gift cards in your desk, wallet, purse and home.  I just looked in my wallet and I have 3 that I have had for over a year now and have not used.

So why is this important?  If you want to start a business or add products or services to your existing business you should be thinking “What problem do people have that I can solve?” Cardwoo didn’t create the situation of unused and unwanted gift cards it just figured out a way to help people get a little cash for their unwanted cards.  Then it figured how to make a little money while doing it.

I’ll give you another example.  I travel a lot and while in the store yesterday I noticed that now you can buy a kit that includes the little bag and exact size clear plastic containers for the liquids you want to carry on a flight with you.

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, and She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit

© Copyright 2010 Michele A Scism
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