Black Hat Marketing Vs. White Hat Marketing

By , Follow-Up & Stay-In-Touch Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

I’m sad to report that there are many, many marketers out there who are making their living in unscrupulous ways. They are typically very successful financially — something we all want to be — but I’ll venture to guess that those people are not happy and that most folks really don’t like them. (I also believe that, eventually, karma will catch up with them.)

These are the people who lie, cheat and sometimes steal to get what they want out of you, the consumer. That’s usually your dollars and cents and they really don’t care how they get it — nor what they say or do — so long as that money goes from your bank account into theirs.

I call that kind of marketing, Black Hat Marketing. Remember the Westerns of long ago? You could always tell the good guys from the bad guys by the color of their hats — even with the sound off. The good guys were wearing white hats and the bad guys were wearing the black ones.

You, of course, will be wearing the white hat.

Hype and scamming is nothing new, of course, it’s just that the Internet has made it that much easier for people to put stuff out there, both good and bad. Personally I’m quite tired of all the emails I get touting that I can get rich on the Internet and not have to do any work.

I have a feeling that if anyone is getting rich on the Internet — and there are many, many people who are — it’s because they are working pretty diligently at doing so.

Just a few weeks ago I saw a big launch of a new Law of Attraction product that sounded like it was coming from three of the big names from the movie, The Secret. The sales page for this contained “testimonials” from some big name people, too, but as it turns out, whoever is putting this product out is merely using these names in a way that makes it look like these people are associated with it and that the testimonials are, in fact, just quotes that they picked up from other places. Besides the fact that they’ve probably opened themselves up for a lawsuit, the sad fact is that they will probably sell a boatload of these products and then shut the site down as soon as the heat gets put on. And the product is poorly done to boot.

Truth is, I don’t have a problem with me or anyone else getting rich on the Internet and I don’t have a problem with doing it quickly and I’m sure you feel the same way. But I’m going to suggest that those that will win in the end are the people who slow down and pretty much get rich the “old fashioned way” and that is with honesty, integrity, and some late nights and diligent work.

I really do believe that nice guys (and gals) can finish FIRST. Individuals and businesses that compete with integrity, generosity and fairness will always win out over those that lie and cheat.

Marty Marsh believes that your successful business is the catalyst for creating massive positive change in the world. To that end, he specializes in helping you, the entrepreneurial change-agent, to attract your perfect clients and to grow your business quickly and with ease so you have the resources to truly make a difference in the lives of the people you serve. For more business development and marketing strategies for staying in touch with your ideal prospects, visit

© Copyright 2009 Marty Marsh
One comment on “Black Hat Marketing Vs. White Hat Marketing
  1. Fantomaster USA says:

    There’s a pervading myth in the SEO industry that if you practice “whitehat” or “ethical” SEO, Google will pat you on the head and will reward you with excellent rankings. It’s simply not true and not only does it confuse the real issues involved, it also attracts all sorts of gut level so called SEO experts with religious and moralistic overtones.

    If you rely on Google organic traffic for your online business model, you should realize that there’s a serious conflict of interest at play: your business model requires good rankings to achieve revenues, while Google couldn’t care less about your revenue. All they care about is your labor intense content to expand their database to create more attractive search results. As an online business you’re always being shortchanged: if your business goes belly up because Google updated their algorithms, Google will simply feature someone else in their SERPs without thinking twice about you.

    The convoluted debate that blackhat is risky and whitehat is safe is ludicrous to the extreme. There is no guarantee by Google that whitehat SEO will provide you good rankings. Like there is no guarantee that if you have good rankings, Google will ensure that you enjoy ranking consistency after an update.
    Ethical or whitehat behavior only makes sense amongst equals. So, as an online business, are you really an equal to Google? No, you’re not – the odds are stacked solidly against you. In fact, as long as SEO experts and search engines cannot agree by mutual consent on rigorously enforced TOS, worrying about the so called “ethics” is in reality a mere pastime for self-appointed prophets whom enjoy self-righteously sermonizing others.

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