Are You a Brand Or Are You a Generic?

By , The Growth * Success * Acceleration Expert

Solo-E Certified Solo Entrepreneur Expert

Laureen Wishom - The Growth * Success * Acceleration Expert

“Personal branding (the art of defining and communicating your unique selling points) helps you not just identify the value you can bring an organization, but also the type of roles or companies that are a good match for your talents, interests and values.

Your brand (brand you) isn’t defined by your company or job title, but rather it’s the blend of your experiences, accomplishments, skills and values that differentiate who you are.

When you have a brand, you can market ‘you’ to the right organizations for the right position at the right amount of pay.”

Below are two tips from my new book: Fit, Fine & Fabulous in Career, Business & Life that will help you move from being generic to becoming a brand

“Think like a brand. – You do not want to be like everyone else. Personal branding is the most effective way to clarify and communicate what makes you different, special, and valuable.

Branding is your unique promise of what you offer. Branding is vital to advancing your career. There are many people at your company who may have your same job title. If you do not have a standout brand, you will not get noticed or experience the recognition that you deserve.

Figure out what you will stand for. – When someone thinks of you, what three points would you like them to remember about you? It’s these top three points that will start you on the process of defining your personal brand.

If you aren’t sure of your top three attributes, or you want to verify that you are on the right track, ask several people (coworkers, peers, or resource partners), and compare their responses with your list.

Until you stand for something and have a defined brand, you’re not going very far in your career.”

Dr. Laureen Wishom is dedicated to teaching high-achieving women entrepreneurs, executives, non-profit leaders and career professionals how to master Growth, achieve Success and live in strategic Acceleration.  Through her workshops, VIPs, coaching programs and products, Dr. Laureen shows high-achieving women (and enlightened men) how to bring about radical success in:  1) Visibility and Positioning 2) Business Growth/Career Success, and 3) Revenue Acceleration.  She is known for creating “WOW”, providing an unique customized experience and educating women on “doing different things and then doing things differently”™.  To receive Dr. Laureen 5-day e-course entitled: How to "Show Off" Your Credibility for Revenue Acceleration or the audio: Are You Making a Cardboard Connection or a Brand Connection, visit

© Copyright 2013 Laureen Wishom
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