The below story about Mary Beth is from my Amazon Best Seller: Fit, Fine & Fabulous in Career, Business & Life.
Okay, Mary Beth is an alias—the name has been changed to protect this career woman’s identity.
Mary Beth is a senior manager at a communications company. Mary Beth and her team have become well known as the “go-to” people for support services within the company.
Recently, Mary Beth was transferred to a new Director after a major reorganization in her company. The Director quickly recognized her as a star performer worthy of a promotion, but this required selling the idea to his VP, who had no knowledge of Mary Beth’s track record.
To make things even more complex, Mary Beth worked from home, managed a small global team, and rarely traveled to the company’s headquarters.
Based on the fact that she is a remote worker, here are the five strategies I recommended to Mary Beth in order for her to become visible to internal stakeholders and senior leaders:
1. Work less. Too many women make the mistake of thinking that if they just work harder, they will receive recognition. unfortunately, their reputation is buried under a thankless pile of work. To remedy this, Mary Beth allocated an additional couple of hours per week to do activities that made her more visible.
2. Know your personal brand. Mary Beth thought deeply about the attributes she wanted to associate with her personal brand. She created a 30-second introduction: “My name is Mary Beth, and I am the Senior Manager of Marketing and Communications. I am responsible for_________________________.
You should come directly to me if you need________________.” She used this 30-second introduction to reinforce her brand every time she was introduced to a new person or group inside or outside of the company.
3. Know who’s who in your organization. With help from an internal mentor, Mary Beth reviewed the company’s organization chart and identified the key players and teams that she needed to know. From that point on, she made herself visible to the who’s who of the organization.
Stay tuned for part 2 of Building an Unforgettable Presence in a Virtual Workplace for the next two strategies. Don’t forget to join the Global Association of High-Achieving Women.
© Copyright 2014 Laureen Wishom