Business Growth Strategy: Are You Picking The Ugliest Frog First?

By , The Growth * Success * Acceleration Expert

Solo-E Certified Solo Entrepreneur Expert

Laureen Wishom - The Growth * Success * Acceleration Expert

I originally wrote this post two and one-half years ago. I decided to re-purpose this blog and post it for you again.

Several years ago, I read the book: Eat That Frog: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy.

By the way, I had the opportunity to meet him at the 2012 National Speaker Association’s Winter Conference.

In his book, Tracy quotes Mark Twain (American author and humorist) who once said: ”if the first thing you do each morning is to eat a live frog you can go through the day with the satisfaction of knowing that it is probably the worst thing that is going to happen to you all day”.

Okay so what’s the frog? According to Tracy, it is your biggest most important task, the one you are most likely to procrastinate doing if you don’t do something about it.

It is also the one task that can have the greatest positive impact on your life at that moment.

Here’s my favorite – really love this: The first rule of frog eating is- if you must eat two frogs, eat the ugliest one first.

In other words, if you have two important tasks before you, start with the biggest, hardest and most important task first. This has been one of the very best business growth strategies I have ever used.

For the past three years, the first two hours of my day (after working out with my Personal Trainer) is the two ‘uninterrupted’ hours that I devote to my ugliest frog.

Note what I said: I devote at minimum two ‘uninterrupted’ hours each day. You would be amazed at the amount of work I get done every week.

Studies have shown that first thing in the morning is the time that most people’s minds are the clearest, the office is the quietest, and most likely the person hasn’t gotten pulled in six different directions — yet.

This time is your one opportunity to prioritize the thing that matters the most, before your phone starts ringing and the email inbox starts dinging.

By completing something important on your ‘to-do’ list, you’ll get both momentum and a sense of accomplishment before 10:00 AM.

Getting things done is a habit, and if you start every day by accomplishing something important, you’ll get more done than 90% of the people in your department or your business competitors.

My clients are game-changing, high-achieving women who are career professionals, employedpreneurs, seasoned business owners and startup business owners.

One of the top business growth strategies that I recommend to these game-changing, high-achieving women is to always pick the ugliest frog and eat it first thing in the morning.

I have found that frog eating is the best way to master Growth, achieve Success, and live in strategic Acceleration.

ACTION ITEM #1: Before you leave your office today, choose your ugliest frog, and write it down on a note pad that you’ll see when you arrive back at your desk in the morning.

If you can, gather the materials you’ll need to complete the ugliest frog and have those materials at hand for tomorrow morning.

ACTION ITEM #2: Embrace Your Fabulous and order your copy of Fit, Fine & Fabulous in Career, Business & Life today!

Dr. Laureen Wishom is dedicated to teaching high-achieving women entrepreneurs, executives, non-profit leaders and career professionals how to master Growth, achieve Success and live in strategic Acceleration.  Through her workshops, VIPs, coaching programs and products, Dr. Laureen shows high-achieving women (and enlightened men) how to bring about radical success in:  1) Visibility and Positioning 2) Business Growth/Career Success, and 3) Revenue Acceleration.  She is known for creating “WOW”, providing an unique customized experience and educating women on “doing different things and then doing things differently”™.  To receive Dr. Laureen 5-day e-course entitled: How to "Show Off" Your Credibility for Revenue Acceleration or the audio: Are You Making a Cardboard Connection or a Brand Connection, visit

© Copyright 2014 Laureen Wishom
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