A couple of days ago I was dropping off some mail in Seattle when I noticed a Copy Shop next door offering “Happy Hour Copies” for 4 cents each. Between the hours of 7 and 8 pm everyday and all day Sunday, you could get copies for nearly half off.
I thought that was pretty cool and creative and I began to think about other businesses that could use the “happy hour” concept for promotions.
Of course, we tend to think that happy hour promotions are limited to bars, restaurants and taverns but they don’t have to be.
The idea is to offer a lower price or a value-added premium only during certain hours of the day. Usually during what might be your slowest time to increase traffic to your store or website.
A chiropractor could offer “happy hour” pricing on mid-week evening appointments.
A coach could offer short laser coaching sessions at a reduced “happy hour” price on Wednesday evenings.
Someone selling products or services via the Internet could do the same thing by offering a special sale during “happy hour” where all orders placed between certain hours are available at a discount.
I’ve seen coffee shops promote their “happy hour” by offering special coffee concoctions at a reduced price only during specified hours.
Every type of business can offer some kind of happy hour promotion. The possibilities really are endless. You’ll just need to put some creative thought and imagination into it.
And, because the happy hour concept will be unexpected by people in your niche, you’ll get the added impact of surprise.
Happy Hour can also be a useful promotion for introducing clients to a new type of service or to a service that they’ve never used before, especially if the price during this period is lower than the normal price.
August is Happiness Happens Month. You can tie in a celebration of Happiness Happens Month with your happy hour promotion all during the month of August.
What can you offer your clients and prospects during “happy hour” to grow your business? Share your ideas in the comments section below.
© Copyright 2009 Marty Marsh