One of the [many] things I dislike doing as a business owner is dealing with the financial stuff. Of course, dealing with financial stuff is pretty important when it comes to having a successful business.
So for many of the financial tasks that I dislike to do, I pass that off to someone else who is better suited to do those necessary things.
One of those people is my financial advisor and there’s really only so much I can really pass off to him, the rest of it I still have to do myself, like it or not. He calls this “doing your financial laundry.”
Just like you have to do the laundry once in a while in order to have clean clothes to wear — and most of us seem to find the time to do that — we must do our financial “laundry” as well.
The same goes for marketing. We have to do our marketing laundry, too.
So many soul proprietors that I know dislike doing marketing so much or are so afraid of it, that they rarely make the time to do any marketing at all. It’s a wonder that they can stay in business and, sadly, many of them don’t.
If you want to be in business and actually earn a living doing so, then marketing is an essential task that must be done on a consistent basis. No different than washing our clothes, making time for marketing is an essential business activity and one that I don’t recommend pawning off on someone else to do. (Nobody knows or loves your business the way you do.)
So today, if you’d like to get some of your marketing laundry done, something really easy to do is to send out a few personal notes or thank you cards.
© Copyright 2009 Marty Marsh