How to Drill Down to a Niche That Makes Marketing Easy

By , Authentic Marketing Expert

Solo-E Certified Solo Entrepreneur Expert

Cindy Schulson - Authentic Marketing Expert

I had a call with this absolutely wonderful lady the other day. She was telling me that she graduated from coaching school over a year ago and has been struggling ever since with finding her niche.

She decided that she was going to become a life coach and help people who are going through a transition in life. Sound familiar?

Many people think that life coaching or transition coaching is a niche. It’s not. Nor is relationship coaching or even business coaching. Those are broad areas and if you really want to attract clients, referrals, and joint venture partners you need to drill down further.

You need to get a lot more specific about who you help and what you help them with. When people know exactly who you work with and what solution you provide, it’s easier for them to say YES to working with you! That’s what a niche is and without a clear statement of the results you can help them get, why would they hire you in the first place?

Let me give you an example of how you can “drill down”. Say you’re a health coach. As a health coach, you support the health and wellness goals of your clients. Because approaches to health and wellness are so diverse, you’re in a perfect position to carve out a a sub-niche that speaks specifically to your ideal client and their needs.

So you can drill down to the kinds of solutions you provide. For instance, you can focus on raw food, holistic health, or weight loss.

You can also drill down to get more specific about who you help. You might choose to focus on people with specific health issues such as diabetes or heart disease. Or you could focus on yo-yo dieters, boomer women or athletes.

When you put these 2 pieces together – your solution and your target market – you have a niche that is so distinctive and clear that you virtually eliminate any competition!

Now you can create a website that is aimed directly at your ideal clients, that speaks to their challenges and desires, using their “language”. You can create programs that are tailored to what they’re looking for. You can get more referrals because it’s clear who you help and what you help them with.

When you focus on one group of people and problem that you solve for them, you can create marketing that is aimed directly at them and solves their biggest challenge.  And in doing so, your ideal clients will get really excited about working with you because they can clearly see that you “get them” and can help them.

If you’re ready to get clear about your niche, then join me for my free webinar on March 14 at noon PST: “Your Niche Journey – 3 Simple Steps to Discover Your Niche with Ease and Inspiration” (a replay will be made available if you can’t be there live, but only if you register).

Reserve your spot at:

Thanks and I look forward to seeing you there!

Cindy Schulson helps coaches and consultants transform their brilliance into magnetic messaging and multiple streams of income. She loves helping her clients sort through their “brain dump” of ideas and discover the golden nuggets that make them shine. Cindy has worked in Strategic Communications for such companies as Coca-Cola and Visa, and now uses her messaging ninja skills to help her clients stand out as the perfect choice for their ideal clients. Get her FREE online training, "How to Use Your Unique Message to Attract Your Favorite Clients" at

© Copyright 2013 Cindy Schulson
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