Something’s in the air!
Everywhere I turn recently, I keep running into people who tell me stories about how they are changing their business model, reinventing the way they do business, modifying the products/services they offer, and shifting who their target audience is.
Some say they’re feeling restless: that they know something is going to change in their business but they’re not clear yet exactly what the new model will look like. They’re exploring all the options to find the new formula that works for them.
Others know exactly the direction they’re moving in and just need to work out an action plan. One colleague said to me, “I’m itching and ready to take action, if only I knew what the right action should be!”
I’ve been feeling the same way. I know my business is morphing. I won’t reinvent it from the ground up, but instead I’ll take all my knowledge and experience, and redefine what services and products I offer my audience. Some services will go away, some will stay the same, and new ones will be added.
I’m seeing some recurring themes about why people are reinventing their business, and I explore the range of reasons in another blog post. There’s no right or wrong reason for reinventing your business, just like there’s no fixed definition of what “reinvention” means to you and your biz.
Just trust your gut instinct. If you know something isn’t quite right with your current business model, trust your thoughts and feelings on the matter. You may not know exactly where you’re going, but the reinvention journey is a path worth exploring.
I’m interested to hear your comments. Are you reinventing your business, too? Where are you in your thinking about your new biz model?
Join Karyn for a FREE one-hour teleclass “Get Off Your Business Plateau” where she’ll explore the business plateau and the steps to reinventing your business and marketing model, so you can get off your business plateau and leap forward into a bright future.
© Copyright 2010 Karyn Greenstreet