Growing Your Business With Social Networking Part Three… Linkedin

By , Certified Online Business Manager/Social Media Manager

Solo-E Certified Solo Entrepreneur Expert

Sophie Zollmann - Certified Online Business Manager/Social Media Manager

The third stop on the social media road is LinkedIn. LinkedIn was established in 2003 and currently has approximately 187 million members. LinkedIn is a social media site that’s geared towards business more than social. Basically it’s a resume site for those looking for a job.

LinkedIn gives you the ability to give a description of yourself, list current and previous jobs; you can list your education, websites, and personal information. You’ll also have the ability to have others recommend you, which gives those businesses interested in you a feeling of ease knowing others feel good hiring you.

LinkedIn also offers groups that give you the ability to connect with others. If you’re a business owner you can find others to work with or purchase from you. If you’re not a business owner you can join these groups to connect with business owners and show them what you can do and how they can benefit if they hire you.

Whether you’re looking for a job or not, it’s important to keep your LinkedIn profile current at all times. You never know who’s going to view your profile and want to connect with you. When you keep your profile updated, people will see what you do and they’ll know if you can help them or not, which will be beneficial.

LinkedIn requires a picture and it’s crucial you use an image that represents you. You don’t want to use a button you created for your business and you don’t want to use a cartoon character either. You need to use an image with a good background, a nice smile, and it needs to be a clear picture. It’s important to remember this picture represents you in a professional manner.

When it comes to socializing on LinkedIn, it’s different than Facebook and Twitter. You don’t carry on long conversations and you don’t post jokes and funny things like that. You can leave those things to Facebook and Twitter and leave LinkedIn to look professional and business-like.

If you struggle with LinkedIn, a Virtual Assistant can help you. You can provide her with a resume and she can insert the information and create a profile you’ll be happy to share with others. She’ll also be able to post in the groups you’re a part of and keep your profile in front of others, which is perfect when you’re trying to get in with other businesses.

Sophie Zollmann of SophieZo Virtually There For You is a Certified Social Media and Online Business Manager committed to working with online entrepreneurs to get them back to working ON their business not IN it. They are able to focus on growing their business, taking great care of their clients, and having more time to enjoy life outside of their business. Find out more at

© Copyright 2013 Sophie Zollmann
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